In September 1975, Niki Lauda won the Formula One World Championship for Ferrari. Heuer was the team’s official timekeeper. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. The new chronograph’s dial sported the “Monza” name above the Heuer logo. Now the Monza is back in a new limited series. Find wallpaper and pricing inside.
Re-issued in the early 2000s as part of the vintage-inspired Classic Heuer Collection, the Monza was then developed as a full range of watches featuring Calibre 6 movements, and chronographs, powered by either the Calibre 17 or the Calibre 36. To this day, the Monza remains a collectors’ favorite.
This new revival of the Monza, introduced at Baselworld, is slated for a June 2011 delivery. Available in a limited edition of 1,911 pieces (to commemorate the famous “Time of Trip” dashboard chronograph of 1911), the new Monza chronograph celebrates the golden age of Heuer and the design of the 1970s: cushion-shaped bezel, blue hands on a white dial, luminescent “old rhodium” on the oversized Arabic numerals and hand markers, and chemin de fer indexes on the counters.
The small second sub-counter is at 9 and the chronograph minute counter is at 3. The Heuer logo reinterprets the original, incorporating the Monza name, but the retro looks are only skin deep. Inside ticks the lightning-fast Calibre 36 — next to the Mikrograph, the fastest watch movement in the industry. Making room for this movement requires a thicker 38mm case.
The casecase back is also new – screwed shut with sapphire crystal and engraved with the series number “N° XXXX/1911”. The classic Heuer logo is also found inside the brown leather strap and on the folding buckle.
The Monza Re-issue will retail for $6500, and 121 pieces are slated for delivery to the U.S. market. Technical information appears below the images, which may be enlarged with a click.