Longines registered the name “Conquest” with the Swiss Federal Intellectual Property Office in May 1954. At Baselworld 2014, the Swiss brand released a new collection of limited-edition, commemorative watches to honor the 60th anniversary of the patent filing, the new Longines Conquest Heritage 1954-2014.
The Longines Conquest Heritage collection consists of four timepieces, one in a stainless steel case and three others in gold cases, each bearing the same dial design as the original Conquest from 1954 and with a modest (some would say downright retro) case dimensions of 35 mm in diameter. Also echoing the originals, the new Conquest watches have casebacks decorated with the “gold seal of Longines quality,” a gold-and-enamel medallion.
In another nod to their historical predecessors, the Longines Conquest Heritage 1954-2014 watches all have “Conquest” inscribed on the dials in the same typeface as the originals. The dials on three of the models — in stainless steel, yellow gold and rose gold — are silvered and adorned with the same sunburst motif as the 1954 model. The other yellow-gold watch has a gilded dial, a tribute to a later Longines Conquest model that was presented as “the new jewel in the proud Conquest line.” The dials of the steel and yellow-gold models have applied yellow-gold-colored indices, while the rose-gold model has rose-gold-colored applied indices. All the watches contain Longines’s mechanical Caliber L633, which powers a simple, three-hand time display.
Longines uses two versions of its gold-and-enamel quality seal medallion on the screw-down casebacks of its new Conquest Heritage watches: the gold models have the version that depicts a constellation, while the steel ones have the one that represents a fish. All the watches are fitted on a black alligator strap. The gold models are limited to only 60 pieces each, priced at $5,500; the steel model is limited to 600 pieces and costs $1,850.