Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today. In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic, Longines Evidenza, Longines DolceVita, Longines PrimaLuna, Longines La Grande Classique, Longines Flagship, Longines Saint-Imier Collection, Longines Heritage Collection. WatchTime is a leading Longines authority. We cover Longines watch news, Longines prices and reviews of Longines watches. Photos are included for Longines men's watches such as the Longines Avigation Watch Type A-7 as well as Longines ladies watches. Vntage Longines watch updates complement our reporting. Our watch database has additional information on the Longines Dolce Vita, Longines Evidanza, Longines La Grande Classique, Longines Saat. WatchTime magazine is the Longines portal, with news on Longines automatic watches and vintage Longines watches as well as new Longines watch editions, with Longines prices.

Watch Insider’s Top 10 Best-Value Chronographs of 2014

Longines Column Wheel Single-Push-Piece Chronograph

As the New Year approaches, I continue to assemble my annual Top 10 Watches list in various categories for my blog, Watch-Insider.com. So far, we've covered my favorite chronograph watches and men's dress watches that debuted in 2014. This week, I put the spotlight on chronograph watches offering the best value for money. … [Read more...]


Grading the Retrograde: Longines Master Collection Retrograde Test

Longines Master Retrograde dial CU

Longines’s Master Collection Retrograde has an exclusive movement with no less than four retrograde functions. How does it hold up under WatchTime’s exacting scrutiny? Find out in this watch test feature originally presented in WatchTime's June 2009 issue. … [Read more...]


Fratello Friday: Reviewing the Longines Legend Diver

Longines Legend Diver

We at Fratello Watches are keen on re-editions of vintage timepieces of certain eras, but they need to be very well executed in order to succeed as such. Perhaps this also explains why certain watches that never changed that much are often a brand's key to success; take the Audemars Piguet Royal Oak "Jumbo" or the Rolex Submariner, for example. … [Read more...]


Five Affordable Longines Watches for New Collectors

five affordable longines

Longines represents an excellent entry point into the world of fine Swiss-made watches. During the brand’s 182-year history, it has served as an official Olympic timer, supplied timepieces to multiple expeditions and to the International Aviation Federation, won numerous Grand Prix competitions, and of course created the famous Lindberg Hour Angle pilots’ watch. Today, Longines offers a broad range of great-looking watches at attractive prices. Here are five we can recommend for new … [Read more...]


Longines Conquest 1/100th Alpine Skiing

Longines Conquest 1/100th Alpine Skiing

As the 2014/2015 Alpine ski season kicks off, Longines introduces a new chronograph watch dedicated to timing the sport of competitive skiing. The Longines Conquest 1/100th Alpine Skiing contains a new quartz chronograph movement that enables the watch to display times to 1/100th of a second. … [Read more...]


Dive Watch Wednesday: How the Rotating Bezel Landed on the Dive Watch

LeCoultre Weems watch - 1941 - museum

In the third part of our ongoing series on the basics of the dive watch, we at Diveintowatches.com explained about how its most characteristic feature works. In this edition, we dive a little bit deeper and discover its origins. … [Read more...]


Rocket Watch: How the Omega Speedmaster Became the Omega Moonwatch

Alan Bean wears Omega Speedmaster on moon

When the Omega Speedmaster watch was introduced in 1957, no one imagined that it would later accompany a parade of space pioneers to the moon. Click here to read WatchTime's fascinating history of the Omega "Moonwatch," from the June 2012 issue. … [Read more...]


Fratello Friday: My Top 5 Favorite Divers’ Watches

Omega Seamaster Ploprof

Admittedly, I do not dive. In fact – and this has been a secret until now – it took me a lot of effort to even get my swimming diploma when I was a young boy. For my parents, this must have been hell; I hated water and didn’t want to be near it. Things have changed a bit, however. Although I am still not much of a swimmer, I do like to take a plunge in the pool when I am on holiday. And being a watch enthusiast, and a very modest collector, I like to have the right watch on my wrist when I … [Read more...]


Dive Watch Wednesday: The Watches Inside and Outside the Bathyscaphe Trieste

Rolex Deep-Sea Special -CU

In 1952, Rolex approached Swiss physicist Auguste Piccard to provide him with a specially designed watch for his upcoming deep dive trials in the newly constructed bathyscaphe “Trieste.” Instead of the spherical design that was originally planned, Rolex was able to build a more traditionally constructed — though still quite unusual-looking — watch, consisting basically of an oversized case, a thick caseback, and a huge crystal. … [Read more...]


Watch Insider’s Top 10 Affordable Watches for Men

Longines HydroConquest Chronograph

There is a lot of discussion about what constitutes "affordable watches" and "affordable luxury" when it comes to watch brands. For me, it means watches under $5,000, with mechanical movements, from trusted watch brands. From my blog, Watch-Insider.com, here is my list of the top 10 affordable men's watches that represent the most excellent value for price. … [Read more...]


Watch Insider Reviews the New Longines Heritage Diver

Longines Heritage Diver Chrono

In this article from my blog, Watch-Insider.com, I take a look at the Longines Heritage Diver watches, released this summer, which are re-issued versions of Longines watches for divers produced in the 1970s. Like the original models, these new Longines dive watches have a case diameter of 43 mm and some of the same distinctive dial details. … [Read more...]


Fratello Friday: How To Buy Vintage Watches

Vintage Omega Constellation watches

As noted in my previous article, about buying pre-owned watches, the market for truly "vintage" watches is something quite different from that for relatively young "pre-owned" watches. Any watch made before 1990 could be considered vintage, although some collectors put the maximum year of "vintage" at 1980 or even earlier. I'd like to use 1990 as the baseline for this article, which offers my tips on buying vintage watches, but in the end you'll have to decide for yourself whether a given watch … [Read more...]


Longines Twenty-Four Hours Single Push-Piece Chronograph

Longines 24 Hours Single Push-Piece Chronograph

Longines has added another new watch to its vintage-inspired Longines Heritage collection. The Longines Twenty-Four Hours Single Push-Piece Chronograph takes its cues, including its extra-large case and pocketwatch-sized movement, from a historical Longines pilots' watch from the 1950s. … [Read more...]


Press Release: WatchTime Special Issue Explores the History of Longines Watches

WatchTime Longines E-Special cover

New York City (NY); America’s best-selling watch magazine, WatchTime, has released its 2012 special issue, “180 years of Longines”, as a digital download. The 138-page, brand-specific special edition includes features, interviews, product information and a focus on the fascinating history of Longines watches. … [Read more...]


Monochrome Monday: Our Review of the Swatch Sistem51

Swatch Sistem51 blue

The Swatch Sistem51 is certainly the cheapest watch we’ve ever reviewed on Monochrome-Watches.com, and we are doing it without any shame or regrets. Why? Because the Swatch Sistem51 is clearly one of the most important new watches of the last 10 years. … [Read more...]


Press Release: WatchTime Presents the Watches of Baselworld 2014

WatchTime E-Special Baselworld 2014 - Cover

New York City (NY): America’s best-selling watch magazine, WatchTime, has released its complete Baselworld reporting from 2014 as a downloadable E-Special. This E-Special is packed with informative product news (with photos) on 79 new watches introduced at Baselworld — the world’s largest and most important watch fair — along with sidebar articles and an investigative piece on the state of the worldwide watch market by watch-industry veteran and WatchTime editor-in-chief Joe Thompson. … [Read more...]


Monochrome Monday: Reviewing the Longines Heritage Avigation GMT

Longines Heritage Avigation GMT

Longines introduces a new edition in its Heritage line, a vintage- and military-inspired watch that takes its place alongside the recently launched Heritage 1935, Heritage Diver and Conquest Heritage 1954. This collection of Longines watches is certainly the brand's most interesting, with vintage inspired designs and practical complications. The Longines Avigation GMT is no exception: it's a robust watch with an old-fashioned style and a useful display. … [Read more...]


Dive Watch Wednesday: Saturation Diving, Helium Valves, and “Extreme” Dive Watches

Rolex Sea-Dweller Deepsea - submerged

In the fourth part of our series on the basics of divers' watches, Diveintowatches.com explains why some dive watches have  built-in helium-release valves and why others don’t. We also explain why each type is perfectly OK, depending on the type of diving you do. … [Read more...]


Which Watch Brands Spent the Most on Advertising in 2013?

Rolex/Chanel/BellRoss/Omega graphic

As we reveal in our July-August issue, on sale July 15, watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this … [Read more...]


Fratello Friday: 5 Watches That Deserve a Re-Edition

Rolex_6036

Ever since the revival of mechanical wristwatches in the 1990s, brands are eager to re-launch some of their successful models from the past. This makes total sense, since some of the brands out there have an impressive and interesting history behind some of their watches. The most famous ones are, of course, the TAG Heuer Monaco and Carrera, the Omega Seamaster PloProf, the Jaeger-LeCoultre Deep Sea, more or less all Panerai's models, and so on. But what about some of these historic watches that … [Read more...]


Fratello Friday: 5 Mechanical Watches Under $1,000

Longines HydroConquest

Call it a "budget" timepiece or an "entry-level luxury" affordable watch: for many, affordable watches are the first step into a lifelong passion. Fortunately, there are many affordable mechanical watches on the market priced under $1,000. I've reported on a number of affordable watch brands on my blog, Fratellowatches.com, and the affordable swiss watches presented here come from some of the most popular articles. … [Read more...]


Watch Insider’s Top 10 Chronograph Watches: Are These The Best Chronographs?

Cartier Montre Calibre de Cartier

Top chronograph watches remain incredibly popular, even if most of us don't even use their signature chronograph watch functions. I am no exception; along with GMT/UTC functions, chronographs are one of my favorite complications. For all chronograph fans like myself, I have compiled a top 10 list of my personal best chronographs and best chronograph watches here and on my blog, Watch-Insider.com. All watches are relatively new, either from 2013 or 2014. The list will be updated throughout the … [Read more...]


4 New Longines Conquest Heritage Watches Celebrate the Model’s 60th Anniversary

Longines Conquest Heritage - yellow gold

Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office in May 1954. At Baselworld 2014, the Swiss brand released a new collection of limited-edition, commemorative watches to honor the 60th anniversary of the patent filing, the new Longines Conquest Heritage 1954-2014. … [Read more...]


Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links to audio files of the interviews, conducted for WatchTime's sister blog, Watch-Insider.com. … [Read more...]


Baselworld 2014 Preview: 19 New Watches We’ve Seen So Far

Omega Speedmaster Mark II

Baselworld 2014 is almost upon us, and the WatchTime team will be on-site at the world's biggest watch fair to provide you up-to-the-minute coverage of the scores of new timepieces making their world debuts there. Before we dive in, here's a roundup of the watches we've reported on so far, from brands that have provided pre-Baselworld press materials on some of their new products. … [Read more...]


WatchTime’s March-April 2014 Issue is On Sale Now!

WatchTime April 2014 Cover

The March-April issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring a cover story on Breguet's Classique Chronométrie 7727 and its groundbreaking magnetic movement; the seven "star watches" from SIHH 2014; tests of the Arnold & Son UTTE and Oris Aquis Depth Gauge; and more. Click here for highlights from the issue... … [Read more...]


Watch Insider: 5 Pre-Basel Watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant

Bulgari Octo Chronograph

The Baselworld watch fair is about a month away, but many watch brands have already sent previews of new timepieces that they will be launching at the fair. Click on the pictures below to read my posts (along with additional photos) on five new watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant, all from my blog, Watch-Insider.com. … [Read more...]


WatchTime.com’s Top 10 Watch Videos of the Year

Rolex_Submariner_2012_DialCU_560

We've added a lot more videos to Watchtime.com over the past year, and lots of you have noticed. The videos — most created and provided by some of the top watch brands — have become one of the most popular features on the site. As we begin a New Year, we're looking at our most popular videos of 2013. Below we count down your favorite watch videos ranked by page views. Click on each to watch the full video. 10. Inside the HYT H2 HYT's H2 expands the timekeeping system of its debut … [Read more...]


Longines Heritage 1973

Longines Heritage 1973 white dial

Hot on the heels of its retro-styled Heritage 1968 watch, Longines has introduced another vintage-inspired model, the Longines Heritage 1973, a new chronograph watch with a cushion-shaped case, based on a historic Longines watch produced, of course, in 1973. … [Read more...]


WatchTime.com’s Top 10 Watch Reviews and Tests of the Year

Rolex_Milgauss_front_560150

Watch Tests and Watch Reviews, all taken from the print edition of WatchTime magazine, are among our most popular features on Watchtime.com, so as 2013 comes to a close, we're looking back at the watches our readers were most excited to see us put to the test. Below we count down our most popular watch tests and watch reviews, ranked by page views. (Number One may surprise you.) Which was your favorite? … [Read more...]