Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today. In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic, Longines Evidenza, Longines DolceVita, Longines PrimaLuna, Longines La Grande Classique, Longines Flagship, Longines Saint-Imier Collection, Longines Heritage Collection. WatchTime is a leading Longines authority. We cover Longines watch news, Longines prices and reviews of Longines watches. Photos are included for Longines men's watches such as the Longines Avigation Watch Type A-7 as well as Longines ladies watches. Vntage Longines watch updates complement our reporting. Our watch database has additional information on the Longines Dolce Vita, Longines Evidanza, Longines La Grande Classique, Longines Saat. WatchTime magazine is the Longines portal, with news on Longines automatic watches and vintage Longines watches as well as new Longines watch editions, with Longines prices.

Baselworld 2015 Preview: Longines Conquest Classic Moonphase

Longines Conquest Classic Moonphase

With SIHH 2015 in the rearview mirror, the eyes of the watch world now focus on the upcoming Baselworld watch fair in March, with numerous watch brands releasing news and photos of new models debuting at the show. One of these watches is the Longines Conquest Classic Moonphase, a new complication in the brand's Classic Conquest collection. … [Read more...]


Rocket Watch: How the Omega Speedmaster Became the Omega Moonwatch

Alan Bean wears Omega Speedmaster on moon

When the Omega Speedmaster watch was introduced in 1957, no one imagined that it would later accompany a parade of space pioneers to the moon. Click here to read WatchTime's fascinating history of the Omega "Moonwatch," from the June 2012 issue. … [Read more...]


Grading the Retrograde: Longines Master Collection Retrograde Test

Longines Master Retrograde dial CU

Longines’s Master Collection Retrograde has an exclusive movement with no less than four retrograde functions. How does it hold up under WatchTime’s exacting scrutiny? Find out in this watch test feature originally presented in WatchTime's June 2009 issue. … [Read more...]


WatchTime.com’s Top 10 Watch Brand Videos

Rolex_Submariner_2012_DialCU_560

We've added a lot more videos to Watchtime.com over the past year, and many of you have noticed. The videos — most created and provided by some of the top watch brands — have become one of the most popular features on the site. Below, we count down your current favorite watch videos, ranked by page views. Click on each to watch the full video. 10. Inside the HYT H2 HYT's H2 expands the timekeeping system of its debut model, the H1, which uses clear and green-tinted liquids indicate the … [Read more...]


WatchTime.com’s Top 10 Watch Reviews and Tests

Rolex_Milgauss_front_560150

Watch Tests and Watch Reviews, all taken from the print edition of WatchTime magazine, are among our most popular features on Watchtime.com, so as we begin a new year, we're looking back at the watches our readers were most excited to see us put to the test. Below we count down our most popular watch tests and watch reviews, ranked by page views. (Number One may surprise you.) Which was your favorite? … [Read more...]


Dive Watches 101: Saturation Diving, Helium Valves, and “Extreme” Dive Watches

Rolex Sea-Dweller Deepsea - submerged

In the latest installment in our series on the basics of divers' watches, Diveintowatches.com explains why some dive watches have  built-in helium-release valves and why others don’t. We also explain why each type is perfectly OK, depending on the type of diving you do. … [Read more...]


Reviewing the Longines Heritage Avigation GMT

Longines Heritage Avigation GMT

Longines introduces a new edition in its Heritage line, a vintage- and military-inspired watch that takes its place alongside the recently launched Heritage 1935, Heritage Diver and Conquest Heritage 1954. This collection of Longines watches is certainly the brand's most interesting, with vintage inspired designs and practical complications. The Longines Avigation GMT is no exception: it's a robust watch with an old-fashioned style and a useful display. … [Read more...]


A Look Back At Baselworld 2014: 19 Interesting New Watches We’ve Seen

Omega Speedmaster Mark II

Scores of new timepieces have been making their world debuts at Baselworld 2014. Here's a roundup of the watches we've reported on. Take a look back at Baselworld 2014 and rediscover some of the year's most interesting novelties. … [Read more...]


Fratello Friday: My Top 5 Favorite Divers’ Watches

Omega Seamaster Ploprof

Admittedly, I do not dive. In fact – and this has been a secret until now – it took me a lot of effort to even get my swimming diploma when I was a young boy. For my parents, this must have been hell; I hated water and didn’t want to be near it. Things have changed a bit, however. Although I am still not much of a swimmer, I do like to take a plunge in the pool when I am on holiday. And being a watch enthusiast, and a very modest collector, I like to have the right watch on my wrist when I … [Read more...]


Fratello Classics: 5 Watches That Deserve a Re-Edition

Rolex_6036

Ever since the revival of mechanical wristwatches in the 1990s, brands are eager to re-launch some of their successful models from the past. This makes total sense, since some of the brands out there have an impressive and interesting history behind some of their watches. The most famous ones are, of course, the TAG Heuer Monaco and Carrera, the Omega Seamaster PloProf, the Jaeger-LeCoultre Deep Sea, more or less all Panerai's models, and so on. But what about some of these historic watches that … [Read more...]


Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this country. … [Read more...]


Watch Insider’s Top 10 Best-Value Chronographs of 2014

Longines Column Wheel Single-Push-Piece Chronograph

As the New Year approaches, I continue to assemble my annual Top 10 Watches list in various categories for my blog, Watch-Insider.com. So far, we've covered my favorite chronograph watches and men's dress watches that debuted in 2014. This week, I put the spotlight on chronograph watches offering the best value for money. … [Read more...]


Monochrome Monday: Our Review of the Swatch Sistem51

Swatch Sistem51 blue

The Swatch Sistem51 is certainly the cheapest watch we’ve ever reviewed on Monochrome-Watches.com, and we are doing it without any shame or regrets. Why? Because the Swatch Sistem51 is clearly one of the most important new watches of the last 10 years. … [Read more...]


Watch Insider’s Wish List: 28 Watch Gift Ideas for Watch Lovers

Rolex GMT-Master II - side

Many of you are probably considering buying a watch anytime soon, either as a gift for a loved one or as reward for yourselves. In response to the many readers of my blog, Watch-Insider.com, asking me what watch I would recommend, here are my personal selections of watches to give as gifts for your loved ones or for yourselves. … [Read more...]


Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links to audio files of the interviews, conducted for WatchTime's sister blog, Watch-Insider.com. … [Read more...]


Watch Insider’s Top 10 Affordable Watches for Men

Longines HydroConquest Chronograph

From my blog, Watch-Insider.com, here is my list of the top 10 men's watches that represent the most excellent value for price. There is a lot of discussion about what constitutes "affordable watches" and "affordable luxury" when it comes to watch brands. For me, it means watches under $5,000, with mechanical movements, from the best watch brands.  … [Read more...]


Vintage Style: Watch Insider’s Top 10 Modern Re-Edition Watches

Jaeger-LeCoultre_Grande_Reverso_Ultra_Thin_Vintage_1931_Ac150

The vintage look is having a moment in the watch world right now, with many brands releasing modern takes on old classics. Here, in this article from my blog, Watch-Insider.com, are my personal choices for 10 of the best of these re-editions that have debuted within the past few years. Many will have you asking yourself if they are old or new. … [Read more...]


Fratello Friday: 5 Mechanical Watches Under $1,000

Longines HydroConquest

Call it a "budget" timepiece or an "entry-level luxury" affordable watch: for many, affordable watches are the first step into a lifelong passion. Fortunately, there are many affordable mechanical watches on the market priced under $1,000. I've reported on a number of affordable watch brands on my blog, Fratellowatches.com, and the affordable swiss watches presented here come from some of the most popular articles. … [Read more...]


Fratello Friday: How To Buy Vintage Watches

Vintage Omega Constellation watches

As noted in my previous article, about buying pre-owned watches, the market for truly "vintage" watches is something quite different from that for relatively young "pre-owned" watches. Any watch made before 1990 could be considered vintage, although some collectors put the maximum year of "vintage" at 1980 or even earlier. I'd like to use 1990 as the baseline for this article, which offers my tips on buying vintage watches, but in the end you'll have to decide for yourself whether a given watch … [Read more...]


Watch Insider Reviews the New Longines Heritage Diver

Longines Heritage Diver Chrono

In this article from my blog, Watch-Insider.com, I take a look at the Longines Heritage Diver watches, released this summer, which are re-issued versions of Longines watches for divers produced in the 1970s. Like the original models, these new Longines dive watches have a case diameter of 43 mm and some of the same distinctive dial details. … [Read more...]