Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today. In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic, Longines Evidenza, Longines DolceVita, Longines PrimaLuna, Longines La Grande Classique, Longines Flagship, Longines Saint-Imier Collection, Longines Heritage Collection. WatchTime is a leading Longines authority. We cover Longines watch news, Longines prices and reviews of Longines watches. Photos are included for Longines men's watches such as the Longines Avigation Watch Type A-7 as well as Longines ladies watches. Vntage Longines watch updates complement our reporting. Our watch database has additional information on the Longines Dolce Vita, Longines Evidanza, Longines La Grande Classique, Longines Saat. WatchTime magazine is the Longines portal, with news on Longines automatic watches and vintage Longines watches as well as new Longines watch editions, with Longines prices.

Audio: Watch Insider Interviews 10 Watch Brand VIPs at Baselworld 2015

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"Watch Insider" Alexander Linz spent Baselworld 2015 dashing back and forth to photograph new products and interview the big hitters of the watch world. Here are links to audio files of the interviews, conducted for WatchTime’s sister blog, Watch-Insider.com. … [Read more...]


Five Affordable Longines Watches for New Collectors

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Longines represents an excellent entry point into the world of fine Swiss-made watches. During the brand’s 182-year history, it has served as an official Olympic timer, supplied timepieces to multiple expeditions and to the International Aviation Federation, won numerous Grand Prix competitions, and of course created the famous Lindberg Hour Angle pilots’ watch. Today, Longines offers a broad range of great-looking watches at attractive prices. Here are five we can recommend for new … [Read more...]


Baselworld 2015: Longines Conquest Classic Moonphase (Updated with Live Photos and Prices)

Longines Conquest Classic Moonphase

The Longines Conquest Classic Moonphase, debuting at Baselworld 2015 this week, adds a new complication to the brand's Classic Conquest collection. … [Read more...]


Fratello Friday: My Top 5 Favorite Divers’ Watches

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Admittedly, I do not dive. In fact – and this has been a secret until now – it took me a lot of effort to even get my swimming diploma when I was a young boy. For my parents, this must have been hell; I hated water and didn’t want to be near it. Things have changed a bit, however. Although I am still not much of a swimmer, I do like to take a plunge in the pool when I am on holiday. And being a watch enthusiast, and a very modest collector, I like to have the right watch on my wrist when I … [Read more...]


Dive Watches 101: Saturation Diving, Helium Valves, and “Extreme” Dive Watches

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In the latest installment in our series on the basics of divers' watches, Diveintowatches.com explains why some dive watches have  built-in helium-release valves and why others don’t. We also explain why each type is perfectly OK, depending on the type of diving you do. … [Read more...]


Expert Advice: How To Buy Vintage Watches

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As noted in my previous article about buying pre-owned watches, the market for truly "vintage" watches is something quite different from that for relatively young "pre-owned" watches. Any watch made before 1990 could be considered vintage, although some collectors put the maximum year of "vintage" at 1980 or even earlier. I'd like to use 1990 as the baseline for this article, which offers my tips on buying vintage watches, but in the end you'll have to decide for yourself whether a given watch … [Read more...]


Watch Insider’s Top 10 Best-Value Chronographs of 2014

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As watch brands introduce their new models for 2015 at SIHH and the upcoming Baselworld watch fair, let's look back on my annual Top 10 Watches lists for 2014, which I assembled for my blog, Watch-Insider.com. We've covered my favorite chronograph watches and men's dress watches that debuted last year; now I put the spotlight on chronograph watches offering the best value for money. … [Read more...]


Fratello Classics: 8 Watches for Friday the 13th

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As we all try to survive another Friday the 13th, I thought it would be fun to re-post this "Fratello Friday" article highlighting eight watches that have the number ‘13’ in their reference number. It is, admittedly, an unusual method for generating a list of watches, and the results were somewhat surprising; before I started searching for "13" in the strings of characters that make up watch reference numbers, I didn't know what would pop up. … [Read more...]


Vintage Style: Watch Insider’s Top 10 Modern Re-Edition Watches

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The vintage look is having a moment in the watch world right now, with many brands releasing modern takes on old classics. Here, in this article from my blog, Watch-Insider.com, are my personal choices for 10 of the best of these re-editions that have debuted within the past few years. Many will have you asking yourself if they are old or new. … [Read more...]


Watch Insider Reviews the Longines Heritage Diver

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In this article from my blog, Watch-Insider.com, I take a look at the Longines Heritage Diver watches, released last summer, which are re-issued versions of Longines watches for divers produced in the 1970s. Like the original models, these new Longines dive watches have a case diameter of 43 mm and some of the same distinctive dial details. … [Read more...]


WatchTime.com’s Top 10 Watch Reviews and Tests

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Watch Tests and Watch Reviews, all taken from the print edition of WatchTime magazine, are among our most popular features on Watchtime.com. Here's a look back at the watches our readers were most excited to see us put to the test in recent years. Below we count down our most popular watch tests and watch reviews, ranked by page views. (Number One may surprise you.) Which was your favorite? … [Read more...]


Watch Test: Longines Avigation Oversize Crown

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The Longines Avigation Oversize Crown, launched last year, is modeled on a Longines pilots’ watch from the 1920s. Its most salient feature is, as its name suggests, its crown, which is prominent not just because it’s huge but because it protrudes very far from the case. In the chronograph version of the watch, the one we tested in WatchTime's April 2014 issue, a chronograph button is integrated into the crown. The watch is a monopoussoir: the same button is used to start, stop and reset the … [Read more...]


Grading the Retrograde: Longines Master Collection Retrograde Test

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Longines’s Master Collection Retrograde has an exclusive movement with no less than four retrograde functions. How does it hold up under WatchTime’s exacting scrutiny? Find out in this watch test feature originally presented in WatchTime's June 2009 issue. … [Read more...]


Rocket Watch: How the Omega Speedmaster Became the Omega Moonwatch

Alan Bean wears Omega Speedmaster on moon

When the Omega Speedmaster watch was introduced in 1957, no one imagined that it would later accompany a parade of space pioneers to the moon. Click here to read WatchTime's fascinating history of the Omega "Moonwatch," from the June 2012 issue. … [Read more...]


WatchTime.com’s Top 10 Watch Brand Videos

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We've added a lot more videos to Watchtime.com over the past year, and many of you have noticed. The videos — most created and provided by some of the top watch brands — have become one of the most popular features on the site. Below, we count down your current favorite watch videos, ranked by page views. Click on each to watch the full video. 10. Inside the HYT H2 HYT's H2 expands the timekeeping system of its debut model, the H1, which uses clear and green-tinted liquids indicate the … [Read more...]


Reviewing the Longines Heritage Avigation GMT

Longines Heritage Avigation GMT

Longines introduces a new edition in its Heritage line, a vintage- and military-inspired watch that takes its place alongside the recently launched Heritage 1935, Heritage Diver and Conquest Heritage 1954. This collection of Longines watches is certainly the brand's most interesting, with vintage inspired designs and practical complications. The Longines Avigation GMT is no exception: it's a robust watch with an old-fashioned style and a useful display. … [Read more...]


A Look Back At Baselworld 2014: 19 Interesting New Watches We’ve Seen

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Scores of new timepieces have been making their world debuts at Baselworld 2014. Here's a roundup of the watches we've reported on. Take a look back at Baselworld 2014 and rediscover some of the year's most interesting novelties. … [Read more...]


Fratello Classics: 5 Watches That Deserve a Re-Edition

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Ever since the revival of mechanical wristwatches in the 1990s, brands are eager to re-launch some of their successful models from the past. This makes total sense, since some of the brands out there have an impressive and interesting history behind some of their watches. The most famous ones are, of course, the TAG Heuer Monaco and Carrera, the Omega Seamaster PloProf, the Jaeger-LeCoultre Deep Sea, more or less all Panerai's models, and so on. But what about some of these historic watches that … [Read more...]


Which Watch Brand Spends the Most on Advertising?

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Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this country. … [Read more...]


Monochrome Monday: Our Review of the Swatch Sistem51

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The Swatch Sistem51 is certainly the cheapest watch we’ve ever reviewed on Monochrome-Watches.com, and we are doing it without any shame or regrets. Why? Because the Swatch Sistem51 is clearly one of the most important new watches of the last 10 years. … [Read more...]