LONGINES

WatchTime is a leading Longines authority. We cover Longines watch news, Longines prices and reviews of Longines watches. Photos are included for Longines watches such as the Longines Avigation Watch Type A-7 as well as Longines ladies watches. Vntage Longines watch updates complement our reporting. Our watch database has additional information on the Longines Dolce Vita, Longines Evidanza, Longines La Grande Classique, Longines Saat. WatchTime magazine is the Longines portal, with news on Longines automatic watches and vintage Longines watches as well as new Longines watch editions.

Dive Watch Wednesday: Saturation Diving, Helium Valves, and “Extreme” Dive Watches

Rolex Sea-Dweller Deepsea - submerged

In the fourth part of our series on the basics of divers' watches, Diveintowatches.com explains why some dive watches have  built-in helium-release valves and why others don’t. We also explain why each type is perfectly OK, depending on the type of diving you do. … [Read more...]

Which Watch Brands Spent the Most on Advertising in 2013?

Rolex/Chanel/BellRoss/Omega graphic

As we reveal in our July-August issue, on sale July 15, watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this … [Read more...]

Rocket Watch: How the Omega Speedmaster Became the Omega Moonwatch

Alan Bean wears Omega Speedmaster on moon

When the Omega Speedmaster watch was introduced in 1957, no one imagined that it would later accompany a parade of space pioneers to the moon. Click here to read WatchTime's fascinating history of the Omega "Moonwatch," from the June 2012 issue. … [Read more...]

Grading the Retrograde: Longines Master Collection Retrograde

Longines Master Retrograde dial CU

Longines’s Master Collection Retrograde has an exclusive movement with no less than four retrograde functions. How does it hold up under WatchTime’s exacting scrutiny? Find out in this watch test feature by "Watch Insider" Alexander Linz and photographer Nik Schölzel, presented in WatchTime's June 2009 issue. … [Read more...]

Fratello Friday: 5 Watches That Deserve a Re-Edition

Rolex_6036

Ever since the revival of mechanical wristwatches in the 1990s, brands are eager to re-launch some of their successful models from the past. This makes total sense, since some of the brands out there have an impressive and interesting history behind some of their watches. The most famous ones are, of course, the TAG Heuer Monaco and Carrera, the Omega Seamaster PloProf, the Jaeger-LeCoultre Deep Sea, more or less all Panerai's models, and so on. But what about some of these historic watches that … [Read more...]

Watch Insider Previews the New Longines Heritage Diver

Longines Heritage Diver Chrono

In this article from my blog, Watch-Insider.com, I take a look at the new Longines Heritage Diver watches, which are re-issued versions of Longines watches for divers produced in the 1970s. Like the original models, these new Longines dive watches have a case diameter of 43 mm and some of the same distinctive dial details. … [Read more...]

Fratello Friday: 5 Mechanical Watches Under $1,000

Longines HydroConquest

Call it a "budget" timepiece or an "entry-level luxury" affordable watch: for many, affordable watches are the first step into a lifelong passion. Fortunately, there are many affordable mechanical watches on the market priced under $1,000. I've reported on a number of affordable watch brands on my blog, Fratellowatches.com, and the affordable swiss watches presented here come from some of the most popular articles. … [Read more...]

Watch Insider’s Top 10 Chronograph Watches: Are These The Best Chronographs?

Cartier Montre Calibre de Cartier

Top chronograph watches remain incredibly popular, even if most of us don't even use their signature chronograph watch functions. I am no exception; along with GMT/UTC functions, chronographs are one of my favorite complications. For all chronograph fans like myself, I have compiled a top 10 list of my personal best chronographs and best chronograph watches here and on my blog, Watch-Insider.com. All watches are relatively new, either from 2013 or 2014. The list will be updated throughout the … [Read more...]

4 New Longines Conquest Heritage Watches Celebrate the Model’s 60th Anniversary

Longines Conquest Heritage - yellow gold

Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office in May 1954. At Baselworld 2014, the Swiss brand released a new collection of limited-edition, commemorative watches to honor the 60th anniversary of the patent filing, the new Longines Conquest Heritage 1954-2014. … [Read more...]

Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links to audio files of the interviews, conducted for WatchTime's sister blog, Watch-Insider.com. … [Read more...]

Baselworld 2014 Preview: 19 New Watches We’ve Seen So Far

Omega Speedmaster Mark II

Baselworld 2014 is almost upon us, and the WatchTime team will be on-site at the world's biggest watch fair to provide you up-to-the-minute coverage of the scores of new timepieces making their world debuts there. Before we dive in, here's a roundup of the watches we've reported on so far, from brands that have provided pre-Baselworld press materials on some of their new products. Follow the links to the original articles, from WatchTime.com and on our sister blog, Watch-Insider.com, to learn … [Read more...]

WatchTime’s March-April 2014 Issue is On Sale Now!

WatchTime April 2014 Cover

The March-April issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring a cover story on Breguet's Classique Chronométrie 7727 and its groundbreaking magnetic movement; the seven "star watches" from SIHH 2014; tests of the Arnold & Son UTTE and Oris Aquis Depth Gauge; and more. Click here for highlights from the issue... … [Read more...]

Watch Insider: 5 Pre-Basel Watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant

Bulgari Octo Chronograph

The Baselworld watch fair is about a month away, but many watch brands have already sent previews of new timepieces that they will be launching at the fair. Click on the pictures below to read my posts (along with additional photos) on five new watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant, all from my blog, Watch-Insider.com. … [Read more...]

Watch Insider’s Top 10 Affordable Watches and Top Watch Brands

Longines HydroConquest Chronograph

There is a lot of discussion about what constitutes "affordable watches" and "affordable luxury" in luxury watch brands and best watches for men. From my blog, Watch-Insider.com, here is my list of the top 10 affordable watches and top affordable watch brands that, in my opinion, represent the most excellent value for their luxury watch price and can be considered best watches for men, if you will. … [Read more...]

WatchTime.com’s Top 10 Watch Videos of the Year

Rolex_Submariner_2012_DialCU_560

We've added a lot more videos to Watchtime.com over the past year, and lots of you have noticed. The videos — most created and provided by some of the top watch brands — have become one of the most popular features on the site. As we begin a New Year, we're looking at our most popular videos of 2013. Below we count down your favorite watch videos ranked by page views. Click on each to watch the full video. 10. Inside the HYT H2 HYT's H2 expands the timekeeping system of its debut … [Read more...]

Longines Heritage 1973

Longines Heritage 1973 white dial

Hot on the heels of its retro-styled Heritage 1968 watch, Longines has introduced another vintage-inspired model, the Longines Heritage 1973, a new chronograph watch with a cushion-shaped case, based on a historic Longines watch produced, of course, in 1973. … [Read more...]

WatchTime.com’s Top 10 Watch Reviews and Tests of the Year

Rolex Milgauss

Watch Tests and Watch Reviews, all taken from the print edition of WatchTime magazine, are among our most popular features on Watchtime.com, so as 2013 comes to a close, we're looking back at the watches our readers were most excited to see us put to the test. Below we count down our most popular watch tests and watch reviews, ranked by page views. (Number One may surprise you.) Which was your favorite? 10. Sand Dude: Testing the Breitling Superocean Alexander Krupp tested the Breitling … [Read more...]

Watch Insider’s Christmas List: 28 Watch Gift Ideas for Watch Lovers

Rolex GMT-Master II - side

The holiday shopping season is in full swing, and many of you are probably considering buying a watch, either as a gift for a loved one or as a year-end reward for yourself. In response to the many readers of my blog, Watch-Insider.com, asking me what watch I would recommend, here are my personal selections of watches to give as gifts, all introduced this year or very recently. … [Read more...]

More Vintage Style: 9 Modern Re-Editions of Classical Watches

Audemars Piguet Royal Oak Extra-Thin

Last week, I listed 10 of my favorite vintage-style re-edition watches from various brands, but a lot of favorites still got left out. So, due to popular demand, here are nine more watches released in the past year or so that I consider among the best at representing the ongoing trend of reviving classical looks.   Audemars Piguet Royal Oak Extra Thin: This is a modern re-edition of the original Royal Oak, which debuted in 1972. Corum Chargé d´Affaires: Today's version of the … [Read more...]

Longines Heritage 1968

Longines Heritage 1968

The watch designs of the 1960s and 1970s have had quite a resurgence lately (check out our Watch Insider's list of vintage re-edition watches here), and now Longines joins the retro party with its new Heritage 1968, a square-cased timepiece inspired by a vintage watch from the Longines museum in the brand's ancestral home of St.-Imier, Switzerland. … [Read more...]