New York Giants fans hoping their team goes deep into the NFL playoffs this year can only sit on the sidelines (or couch, or recliner, or high-priced stadium seat) and cheer their star quarterback Eli Manning to victory. However, a lucky few of them can do so while wearing a Citizen watch made specifically for Manning himself.
Manning has been a fan and paid endorser of the Japanese watch brand for several years, even appearing on TV commercials that you may have seen during NFL games. But it was only this year that the Giants’ Super Bowl-winning QB has lent his name and jersey number to a timepiece, the Eli Manning Limited Edition Perpetual Chrono A.T, which features a dial in Giants blue and is limited to 2,000 pieces total (1,000 with a steel bracelet, 1,000 with a blue polyurethane strap).
The watch has a 42-mm case and a quartz movement that features Citizen’s signature Eco-Drive technology, which uses sunlight to recharge the battery. It also uses radio-controlled electronic timekeeping technology over five time zones. Its numerous functions include a 60-minute chronograph, perpetual calendar, alarm, and power reserve and AM/PM indicators. The steel caseback is engraved with a big number “10,” Manning’s jersey number for the Giants.
Manning and Citizen CEO Jeffrey Cohen unveiled the watch in November at an exclusive press event at Macy’s in midtown Manhattan, where the two posed for photos with both the watch and a giant check for $30,000 made out to the March of Dimes. Citizen is donating a portion of the proceeds from sales of the watch to the charitable organization, for which Manning acts as New York’s celebrity chairman. “We’re pleased to bring together a premier athlete such as Eli Manning with a premier retailer such as Macy’s to introduce a world-class watch,” Cohen said at the launch event. “Eli’s unstoppable approach to both his career and his life ideally reflect the ‘unstoppable’ theme of our Citizen Eco-Drive campaign. We also admire Eli’s leadership style, not only in sports, but also in his role as Celebrity chairperson for the New York Chapter of the March of Dimes.”
At the Macy’s launch event for Citizen’s Eli Manning Limited Edition Perpetual Chrono A.T (l-r): Jeffrey Cohen, President, Citizen Watch Company of America, Inc.; Eli Manning; Addison Saji, March of Dimes NY Division Ambassador Child; Shelley Siegel, Executive Director, March of Dimes New York Division.
The Giants’ Pro Bowl signal caller, who collaborated on the design, describes the Eli Manning Perpetual Chrono A.T as “my ideal watch” and even told WatchTime how it may help him stay in good graces of his notoriously punctuality-minded coach, Tom Coughlin. “I like to be able to look down and see the time and the date easily on the watch and I don’t like having to wind it,” he said. “Because it’s powered by light, a Citizen watch won’t ever stop or be slow or fast. It’s always going to be on time, which is important because Coach Coughlin makes us come to team meetings five minutes early. Wearing this, I know I won’t be a minute late!”
The model with stainless-steel bracelet costs $675 and the version with blue polyurethane strap is $599. Each watch comes in a box with a limited-edition card.
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