Citizen Eco Drive

NEWS

Tennis Time: Citizen Launches New Special-Edition Watches At U.S. Open

This year marks both Citizen Watch Co.'s 25th anniversary as official timekeeper of tennis's U.S. Open Tournament and the beginning of its new partnership with one of the games icons, 39-time Grand Slam champion and social activist Billie Jean King. Citizen celebrates both milestones with two new watches, to be unveiled at next week's U.S. Open in Flushing, NY.

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Aug 25, 2017 by Mark Bernardo

FATHERS' DAY COUNTDOWN

5 Pilots’ Watches and Aviation-Inspired Watches from Baselworld 2017

As we approach Father's Day, we continue our series of features on memorable watches from Baselworld 2017, in a number of popular categories, with a look at five high-flying timepieces aimed at professional aviators and historical aviation enthusiasts.

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Jun 15, 2017 by Mark Bernardo

Citizen L Ambiluna: The All-New Ladies’ Eco-Drive Collection

Japan's Citizen Watch Co. has introduced an all-new ladies' collection, called Citizen L Ambiluna, which was announced last week during the SHE Summit, a global women's leadership conference in New York City, which also featured Grammy winner and Citizen brand ambassador Kelly Clarkson.

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Nov 1, 2016 by Mark Bernardo

Seven Notable Electronic Watches from Baselworld 2016

We've covered a number of standout mechanical watches, in various categories, from this year's Baselworld watch fair. As in most years, there were also a fair amount of interesting timepieces on hand with quartz or electronic movements. Here are seven that caught our eye.

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Aug 17, 2016 by WatchTime

WATCH TO WATCH

Citizen Eco-Drive One: The World’s Thinnest Light-Powered Analog Timepiece

To mark the 40th anniversary of the launch of its proprietary Eco-Drive quartz technology, Citizen has created an extraordinarily thin watch with a case just 2.98 mm thick. The watch, called Citizen Eco-Drive One, is the world’s thinnest light-powered analog watch.

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Jun 9, 2016 by WatchTime

BASELWORLD 2016

Citizen’s New Eco-Drive Satellite Wave World Time GPS Watch (Updated with Live Photos)

Japan's Citizen Watch Co. rolls out the latest edition in its popular Satellite Wave collection at Baselworld 2016 — a new, more elegant take on 2015's Citizen Eco-Drive Satellite Wave World Time GPS watch, which had a sportier look. We give you the details and price.

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Mar 20, 2016 by Mark Bernardo

The History of Citizen Watch Company: Discover the Rise of Citizen Watches

Download this FREE article from the WatchTime Magazine archives and become an expert historian on Citizen watches! This FREE download documents the story of Citizen’s rise, from a small experimental producer of mechanical pocketwatches, to a primary player in the quartz-watch revolution that rocked the watch world in the 1970s and ’80s, to the development...

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Nov 4, 2015 by Carina Friedrich

7 Personalized Watches Made for World Champion Athletes

WatchTime takes a look at seven notable watches of world champion athletes, including the Citizen Eli Manning Limited Edition Perpetual Chrono A.T and the Hublot King Power Black Mamba, made for the L.A. Lakers' Kobe Bryant.

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Jun 5, 2015 by Mark Bernardo

How it Works: Citizen Eco-Drive Satellite Wave World Time GPS

Citizen launched the original Eco-Drive Satellite Wave, the first watch to feature light-powered satellite timekeeping, in 2011, and has released updated versions with new innovations in the years since. This year, the Japanese brand introduces its latest, the Citizen Satellite Wave World Timer GPS, an ideal timepiece for frequent travelers.

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May 12, 2015 by Mark Bernardo

5 Citizen Eco-Drive Watches from Recent Baselworld Shows

We take a look at five Citizen Eco-Drive watches, powered by Citizen's renowned Eco-Drive solar technology, including the Citizen Eco-Drive Chrono-Time and the Citizen Eco-Drive Ecosphere.

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Apr 20, 2015 by Mark Bernardo

Watches at Wimbledon: Who Wears What

As many watch aficionados and tennis fans know, some of the Wimbledon tournament’s biggest stars are also “brand ambassadors” for some watch brand or other. So which watch will we see on the wrist of the eventual men’s and ladies’ Wimbledon champs at the trophy presentation this year? We don’t know yet, but here’s a...

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Jan 5, 2015 by Mark Bernardo

3 Standout Features of Citizen Watch Co.’s New York Flagship Boutique

Citizen Watch Company of America has opened its first dedicated retail concept store in North America. The Japanese brand’s global flagship boutique, which opened its doors to the public on November 20, is located at 1500 Broadway, in New York City’s Times Square, and features a full range of Citizen watches and a number of...

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Dec 8, 2014 by Mark Bernardo

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

Victoria Azarenka Joins Citizen

Citizen Watch Company, which several years ago signed an endorsement deal with New York Giants QB Eli Manning, has now added tennis player Victoria Azarenka, the #1 player on the WTA Tour, as its newest international “brand ambassador.” After winning two medals for her native Belarus in the Olympics, Azarenka heads to the U.S. Open...

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Aug 29, 2012 by WatchTime

Giant of Time: Eli Manning Gets His Own Citizen Watch

New York Giants fans hoping their team goes deep into the NFL playoffs this year can only sit on the sidelines (or couch, or recliner, or high-priced stadium seat) and cheer their star quarterback Eli Manning to victory. However, a lucky few of them can do so while wearing a Citizen watch made specifically for...

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Jan 7, 2012 by Mark Bernardo

Citizen Launches Official Facebook and Twitter Pages

Citizen has announced the launch of official pages on Facebook and Twitter. In coming months look for the brand to share exclusive photos and interviews with brand ambassadors, new product previews, and exciting promotions. You can like Citizen at Facebook here and follow them on Twitter here.

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Aug 30, 2011 by WatchTime

Watch Sales Down Again for Japan’s Big Three

Results for the fiscal year ended March 31 show that watch sales at Japan’s Big Three watch firms slumped for the second consecutive year as the Great Recession continued to suppress demand for mid-priced watches. Nevertheless, the watch divisions at Citizen, Seiko and Casio remained profitable. For the companies as a whole, only the Citizen...

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Jun 13, 2010 by Joe Thompson

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

Riding the Shock Wave

When attending gala events at glitzy venues like Cipriani at historic 55 Wall Street in New York City, it is not uncommon to see ice sculptures among the décor. However, the ones at last week’s “Shock the World 2009” event, hosted by Casio, would’ve given most anyone pause: inside them were watches, frozen in place...

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Aug 11, 2009 by Mark Bernardo