Casio‘s celebration of the iconic Casio G-Shock watch’s 30th anniversary culminated in the U.S. launch of the Casio G-Shock MT-G, a collection of metal/resin G-Shock watches starting at the unusual G-Shock price $900. Although the launch was in 2013 the watch continues to be one of the most discussed Casio G-Shock watches even today.
The collection introduced at the anniversary event includes the Casio G-Shock Rangeman, an addition to the “Master of G” collection, a military-inspired watch for first-response professionals; the GDX6900, a larger version of the existing 6900 model; and the MT-G, the G-Shock model that Casio says is meant to reposition the brand for the premium collector market. Most notable among the “collaboration” pieces was the G-Shock Eminem limited edition, made in cooperation with the hip-hop star.
The Casio G-Shock MT-G, where the “MT” stands for “Metal Twisted”, has a case constructed of a stainless steel covering melded to the G-Shock brand’s advanced “Core Guard Structure” of stainless steel, resin and a substance called “Alpha Gel.” The movement, which features a chronograph function, is Casio’s LED-infused “Tough Movement” with a Multi-Band 6 atomic timekeeping feature that receives radio-controlled time and date updates from global transmitting stations. The watch, whose case and movement components are all made in-house at Casio’s advanced factory in Yamagata, Japan, also features a quick-lock “Smart Access” electronic crown, which allows the wearer to access all the functions by unlocking the crown and turning it in the desired direction. The Casio G-Shock MT-G’s composite bracelet has stainless steel links layered on the underside with soft-touch, low-thermal-conductivity resin panels for optimal comfort on the skin. The Casio G-Shock MT-G comes in polished stainless steel and resin (Ref. MTGS1000D-1A), for $900; in black-ion-plated steel and resin (MTGS1000BD-1A) for $1,000; and a limited-edition 30th anniversary model in black ion-plated steel with gold highlights and and a red-paneled bracelet (MTGS1030BD-1A), for $1,100.
The addition to the Casio G-Shock “Master of G” collection — which includes the Frogman, Mudman and Riseman models — is the GW9400 Rangeman, a “tactical” timepiece designed with military uses in mind. Like other Casio G-Shock models in the collection, the Rangeman is built to be exceptionally shock-resistant and mud-resistant, employs the Tough Solar Power system to charge the watch and the Multi-Band 6 atomic timekeeping system to receive radio signals for the time and date, and is equipped with numerous functions, including a chronograph, 48-city world time indicator, and a digital compass. The Rangeman also includes sunrise/sunset data, a barometer to measure atmospheric pressure , a thermometer to measure temperature, and an altimeter to measure altitude to within one-meter increments at one-second intervals. All the functions are controlled by a one-touch sensor button with a textured surface. The watch has a 200-meter-water-resistant urethane case with a steel caseback. The Casio G-Shock Master of G watch, available in either black or military green, retails for $300.
The Casio G-Shock GDX6900 has a case nearly 10 percent larger than its base model, the 6900. For Casio’s engineers, who pride themselves on the G-Shock’s legendary shock-resistance, accomplishing this was a challenge: increasing the size meant increasing the weight and along with that, the amount of shock it incurs when dropped. Their solution was to add “Alpha-Gel” to the case to absorb impacts and better protect the watch’s internal workings. The result was a bigger 6900 that passed a military-standard test for shock-resistance and also retained its water-resistance of 200 meters. The Casio G-Shock GDX6900 incorporates numerous functions, including a 48-city world timer, multi-home time for up to four cities, five alarms, chronograph, countdown timer, and 12/24-hour time configurations. The Casio G-Shock watch has a 10-year battery life and a “Super Illuminator” LED light. Four color versions will are available for $130.
The Casio G-Shock Eminem edition (which is officially designated GDX6900MNM-1) is based on the Casio G-Shock GDX6900, here with a matte black case and black-reverse LCD dial, and features an array of Eminem iconography. A stylized silhouette of the city of Detroit — where Marshall Mathers, the future Eminem, famously grew up — is printed in red on the upper side of the black strap. The reverse “E” from the Eminem logo appears on the dial and in the strap loop. The caseback and the lower part of the strap also feature an autograph of “Shady,” the singer’s alter ego. The limited edition G-Shock for Eminem retails at $180.
What are your thoughts on Casio’s G-Shock moving into the premium market? Or on the watches above? Feel free to leave comments.