Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity.

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Jun 7, 2010 by WatchTime

Sponsored: Hands-on with the Glashütte Original Senator Excellence Perpetual Calendar

Glashütte Original, the German luxury watchmaker, has consistently delivered exceptional timepieces— through its creations bringing together a balanced combination of traditional craftsmanship with contemporary design. Among its distinguished mechanical offerings, the Senator Excellence line stands out, representing a modern generation of timeless classics. In the spotlight now are four new variants: two Perpetual Calendar models,...

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Dec 7, 2023 by WatchTime

The Good, the Bad, and the Ugly: Watch Company Financial Results for 2009

For the most part, the Great Recession of 2009 pretty much mugged corporate sales and profits. In the watch sector, for example, the Bulgari and Movado groups reported red ink for the year. But there were exceptions to the battered sales and profits syndrome. Fossil, for one, had its most profitable year ever. Here’s a...

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Apr 11, 2010 by Joe Thompson

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

Sponsored: A Durable Style – Meet the Victorinox I.N.O.X. Chrono

Since its founding in 1884, Victorinox has been a steady champion of utility-driven style. From its now-iconic Swiss Army Knife, the brand has garnered a wide renown for reliable functionality in its products, with its modern collection of timepieces carrying that legacy forward. In the brand’s latest, the new I.N.O.X. Chrono, we see a continuation...

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Dec 1, 2023 by WatchTime

1969: Seiko’s Breakout Year

When it comes to anniversaries, the once generally ignored 40 is the new 50. This year has been marked by a parade of 40th anniversary bashes: Woodstock, the moon landing, and in watches, the legendary Zenith El Primero movement. Now, with two weeks left in the year, there is still one monster anniversary to go...

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Dec 20, 2009 by Joe Thompson

Longines GrandeVitesse Chronograph 24h

The Chronograph 24h is the newest addition to Longines’ GrandeVitesse line. The 44mm case is fitted with the a modified version of the automatic ETA Valjoux 7754 movement made exclusively for Longines, dubbed caliber L686. As you might guess from its name, this new watch incorporates chronograph and second time zone.

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Aug 18, 2009 by WatchTime

World Watch Report 2009 Reveals Online Trends

Digital marketing specialist IC-Agency has released the 5th World Watch Report market study. Its conclusions are based on a sample of more than 300 million global online searches relating to 25 watch brands in 7 export markets: China, Japan, the United States, the United Kingdom, Italy, France and Germany. The study found that the 3...

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Jul 14, 2009 by WatchTime

Rolex Leads U.S. Watch Advertiser Pack

U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...

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Jul 12, 2009 by Joe Thompson

Speak Easy

Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere.

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May 25, 2009 by Norma Buchanan

Longines Column-Wheel Chronograph

Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. This Longines houses a new caliber developed by ETA...

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Apr 7, 2009 by WatchTime

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