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Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Rolex Leads U.S. Watch Advertiser Pack

U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...

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Jul 12, 2009 by Joe Thompson

Sponsored: Gerald Charles Introduces Maestro 9.0 Tourbillon

Introducing a new age of technical aestheticism, Gerald Charles debuts its Maestro 9.0 Tourbillon. With a unique design created with the expert oversight of the brand’s creative director, Octavio Garcia, the timepiece is a return to the original Maestro flying tourbillon released in 2005. Taking hints from the brand’s rich history, the new release is...

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Mar 21, 2023 by WatchTime

Speak Easy

Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere.

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May 25, 2009 by Norma Buchanan

Longines Column-Wheel Chronograph

Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. This Longines houses a new caliber developed by ETA...

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Apr 7, 2009 by WatchTime
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