Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Visual Quiz: Mystery Watches

Can you identify manufacturers without seeing their names on the dials? We’ve lined up a dozen images, sans brand identification, to test your visual skills. Some watches are current, while others were produced in years gone by. As always, the answers appear at the end. Good luck!

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Apr 17, 2011 by WatchTime

Sponsored: Bulova Launches Bold at Heart Campaign in Celebration of its “History of Firsts”

With a history spanning more than 146 uninterrupted years, New York City-based Bulova has built its watchmaking legacy on its renowned “History of Firsts.” This fall, the brand once again reflects upon its nearly century-and-a- half-long role as a boundary pusher, soulfully refocusing on its historic renown among consumers for integrity, ingenuity, and innovation in...

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Dec 6, 2021 by WatchTime

Basel Preview: Longines Twenty-Four Hours

In the 1950s Longines supplied watches to the Swiss national airline, Swissair. These timepieces, developed specifically for aviators, had a distinctive 24-hour dial. This feature met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines will re-issue this watch with the...

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Jan 13, 2011 by WatchTime

Trivia Quiz: Hollywood Watches

This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck!

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Nov 14, 2010 by WatchTime

Sponsored: Glashütte Original Launches the Seventies Chronograph Panorama Date in Blue

First launched in 2014 to critical acclaim, the Glashütte Original Seventies Chronograph Panorama Date has gone on to become a true retro classic. Defined by its charming square style, versatility on the wrist, and refined execution, the vintage-inspired chronograph is firmly established as an interesting and attractive option within the German watchmaker’s diverse and eye-catching...

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Dec 3, 2021 by WatchTime

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity.

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Jun 7, 2010 by WatchTime

The Good, the Bad, and the Ugly: Watch Company Financial Results for 2009

For the most part, the Great Recession of 2009 pretty much mugged corporate sales and profits. In the watch sector, for example, the Bulgari and Movado groups reported red ink for the year. But there were exceptions to the battered sales and profits syndrome. Fossil, for one, had its most profitable year ever. Here’s a...

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Apr 11, 2010 by Joe Thompson

Sponsored: Striving for Innovation and Value, Mancheront Debuts its Sports-Ready Pacer

True innovation in the sub-$1,000 price range for mechanical watches – in particular for sports-focused ones – is a rare feat. That is, of course, unless you are Sydney-based Mancheront, a new watch brand making its global debut with a modern timepiece that works to perfectly pair useful and novel design with robust, value-driven watchmaking....

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Dec 1, 2021 by WatchTime

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

1969: Seiko’s Breakout Year

When it comes to anniversaries, the once generally ignored 40 is the new 50. This year has been marked by a parade of 40th anniversary bashes: Woodstock, the moon landing, and in watches, the legendary Zenith El Primero movement. Now, with two weeks left in the year, there is still one monster anniversary to go...

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Dec 20, 2009 by Joe Thompson

Sponsored: Back for Another Round, CODE41 Launches the NB24 Edition 2 with an Exclusive Swiss Caliber

When Lausanne-based CODE41 launched the NB24 Chronograph in 2021, the watch made significant waves with the exceptional level of technicality and expertise it represented for its price— a defining combination of traits that has characterized each of the brand’s timepieces. Led by the value proposition of its avant-garde design, the NB24 struck a serious chord...

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Nov 25, 2021 by WatchTime

Longines GrandeVitesse Chronograph 24h

The Chronograph 24h is the newest addition to Longines’ GrandeVitesse line. The 44mm case is fitted with the a modified version of the automatic ETA Valjoux 7754 movement made exclusively for Longines, dubbed caliber L686. As you might guess from its name, this new watch incorporates chronograph and second time zone.

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Aug 18, 2009 by WatchTime

World Watch Report 2009 Reveals Online Trends

Digital marketing specialist IC-Agency has released the 5th World Watch Report market study. Its conclusions are based on a sample of more than 300 million global online searches relating to 25 watch brands in 7 export markets: China, Japan, the United States, the United Kingdom, Italy, France and Germany. The study found that the 3...

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Jul 14, 2009 by WatchTime

Sponsored: Citizen Ushers In “Purposeful Power” Campaign with Limited-Edition Promaster Navihawk

Citizen Watch Company has launched a new brand campaign, focused on its groundbreaking Eco-Drive technology, to remind consumers of the Japanese watchmaker’s core values and to re-emphasize its commitment to environmental sustainability. Dubbed “Purposeful Power,” the campaign kicks off with the release of an exciting new watch from its Promaster series, the Limited Edition Navihawk....

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Nov 24, 2021 by WatchTime

Rolex Leads U.S. Watch Advertiser Pack

U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...

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Jul 12, 2009 by Joe Thompson

Speak Easy

Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere.

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May 25, 2009 by Norma Buchanan

Sponsored: Past Meets Present in New Rado Captain Cook High-Tech Ceramic

Pioneering Swiss watchmaker Rado has deemed 2021 “a year of hope and reinvention,” and chosen it for the launch of an unprecedented, revolutionary timepiece. The Captain Cook High-Tech Ceramic is the culmination of many years of research and development that seamlessly fits within the history and tradition of the Captain Cook watch. This latest watch...

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Nov 23, 2021 by Mark Bernardo

Longines Column-Wheel Chronograph

Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. This Longines houses a new caliber developed by ETA...

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Apr 7, 2009 by WatchTime

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