Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Longines Ladies Diamond Conquest

Longines, currently celebrating its 180th anniversary, has introduced two new ladies watches designed to be both elegant and sporty.

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Nov 7, 2012 by WatchTime

Longines Avigation Watch Type A-7

No, that’s not a typo… the name of Longines’s newest pilot-inspired timepiece is apparently an amalgam of “aviation” and “navigation.” It’s a fitting name for a very unconventional watch, one whose large-cased, angled-dial design is based on aviators’ watches from the early 20th century. The Longines Avigation Watch Type A-7’s retro look is based on...

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Oct 11, 2012 by Mark Bernardo

Pocket Full of Complications: Today’s Haute Horlogerie Pocketwatches

Even though the wristwatch long ago supplanted it in popularity, the classical pocketwatch continues to soldier on as a novelty in the world of timepieces, beloved by some collectors for their old-school appeal and large, decorative movements, and many of today’s watch brands have used the style to express not only their historical cachet but...

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Aug 24, 2012 by Mark Bernardo

Simon Baker is Longines’ Newest Ambassador

At this year’s Prix de Diane, Longines introduced The Mentalist’s Simon Baker as their “Ambassador of Elegance.” This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event.

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Jun 18, 2012 by WatchTime

Elvis Presley’s Omega Fetches King’s Ransom at Antiquorum Auction

“Thank you, thank you very much!” That’s what the folks at Antiquorum Auctioneers might be saying today to the private collector who acquired the showcase piece at this week’s auction in New York, an Omega Constellation once owned by the King of Rock ‘n’ Roll, Elvis Presley. The watch sold for an astounding $52,500, five...

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Jun 15, 2012 by Mark Bernardo

Longines is the Official Watch of the 2012 Belmont Stakes

Swiss watch brand Longines partnered this past weekend with the New York Racing Association, Inc. to serve as the Official Watch and Preferred Partner of the 144th running of the Belmont Stakes, the third leg of the prestigious Triple Crown, on June 9, 2012 at Belmont Park. During the winner’s circle presentations, Longines awarded watches...

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Jun 14, 2012 by WatchTime

Longines 180th Anniversary Collection Embraces the Brand’s History

The Swiss watch brand Longines was founded 180 years ago this year in the village of Saint-Imier. The current Longines president, Walter von Känel, has not been around quite that long, but his tenure is an impressively lengthy one, nevertheless: 43 years with the brand. And von Känel, who spoke with me during this year’s...

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Jun 11, 2012 by Mark Bernardo

Watch Wallpaper: Sport-Specific Watches

Certain watch models are inseparably linked with particular sports. In our December 2009 issue, we presented a gallery of specialized sports watches inspired by activities from yachting to golf to horse jumping, with original photos by ace watch photographer Nik Schölzel. Now we present six of these exclusive shots to download for your desktop. Click...

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Jun 7, 2012 by Mark Bernardo

Big Time: More Wallpaper From the WatchTime Archives

This week, WatchTime offers another gallery of one-of-a-kind watch watch photography from its magazine archives as full-size wallpaper for your desktop. This week’s theme is “Big Time,” first presented at the height of the big-watch boom in 2007, featuring eight large watches re-imagined as larger-than-life sculpture by expert watch photographer Nik Schölzel. Click on the...

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May 17, 2012 by Mark Bernardo

2011 Digital IQ Index Finds Luxury Watch Brands Lagging

L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted...

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Oct 19, 2011 by WatchTime

Longines Master Collection Retrograde Moon Phases

The Longines Master Collection Retrograde Moon Phases is available in 41mm or 44mm diameters and combines four retrograde functions with moon phase and day/night displays. The retrograde hands indicate day of the week at 12 o’clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the...

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Apr 20, 2011 by WatchTime

Visual Quiz: Mystery Watches

Can you identify manufacturers without seeing their names on the dials? We’ve lined up a dozen images, sans brand identification, to test your visual skills. Some watches are current, while others were produced in years gone by. As always, the answers appear at the end. Good luck!

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Apr 17, 2011 by WatchTime

Basel Preview: Longines Twenty-Four Hours

In the 1950s Longines supplied watches to the Swiss national airline, Swissair. These timepieces, developed specifically for aviators, had a distinctive 24-hour dial. This feature met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines will re-issue this watch with the...

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Jan 13, 2011 by WatchTime

Trivia Quiz: Hollywood Watches

This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck!

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Nov 14, 2010 by WatchTime

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity.

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Jun 7, 2010 by WatchTime

The Good, the Bad, and the Ugly: Watch Company Financial Results for 2009

For the most part, the Great Recession of 2009 pretty much mugged corporate sales and profits. In the watch sector, for example, the Bulgari and Movado groups reported red ink for the year. But there were exceptions to the battered sales and profits syndrome. Fossil, for one, had its most profitable year ever. Here’s a...

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Apr 11, 2010 by Joe Thompson

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

1969: Seiko’s Breakout Year

When it comes to anniversaries, the once generally ignored 40 is the new 50. This year has been marked by a parade of 40th anniversary bashes: Woodstock, the moon landing, and in watches, the legendary Zenith El Primero movement. Now, with two weeks left in the year, there is still one monster anniversary to go...

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Dec 20, 2009 by Joe Thompson

Longines GrandeVitesse Chronograph 24h

The Chronograph 24h is the newest addition to Longines’ GrandeVitesse line. The 44mm case is fitted with the a modified version of the automatic ETA Valjoux 7754 movement made exclusively for Longines, dubbed caliber L686. As you might guess from its name, this new watch incorporates chronograph and second time zone.

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Aug 18, 2009 by WatchTime

World Watch Report 2009 Reveals Online Trends

Digital marketing specialist IC-Agency has released the 5th World Watch Report market study. Its conclusions are based on a sample of more than 300 million global online searches relating to 25 watch brands in 7 export markets: China, Japan, the United States, the United Kingdom, Italy, France and Germany. The study found that the 3...

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Jul 14, 2009 by WatchTime

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