Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Longines Conquest 1/100th Alpine Skiing

As the 2014/2015 Alpine ski season kicks off, Longines introduces a new chronograph watch dedicated to timing the sport of competitive skiing. The Longines Conquest 1/100th Alpine Skiing contains a new quartz chronograph movement that enables the watch to display times to 1/100th of a second.

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Nov 28, 2014 by Mark Bernardo

Dive Watch Wednesday: How the Rotating Bezel Landed on the Dive Watch

In the third part of our ongoing series on the basics of the dive watch, we at Diveintowatches.com explained about how its most characteristic feature works. In this edition, we dive a little bit deeper and discover its origins.

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Nov 26, 2014 by Roger Ruegger

Dive Watch Wednesday: The Watches Inside and Outside the Bathyscaphe Trieste

In 1952, Rolex approached Swiss physicist Auguste Piccard to provide him with a specially designed watch for his upcoming deep dive trials in the newly constructed bathyscaphe “Trieste.” Instead of the spherical design that was originally planned, Rolex was able to build a more traditionally constructed — though still quite unusual-looking — watch, consisting basically...

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Nov 19, 2014 by Roger Ruegger

Longines Twenty-Four Hours Single Push-Piece Chronograph

Longines has added another new watch to its vintage-inspired Longines Heritage collection. The Longines Twenty-Four Hours Single Push-Piece Chronograph takes its cues, including its extra-large case and pocketwatch-sized movement, from a historical Longines pilots’ watch from the 1950s.

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Aug 26, 2014 by Mark Bernardo

Press Release: WatchTime Special Issue Explores the History of Longines Watches

New York City (NY); America’s best-selling watch magazine, WatchTime, has released its 2012 special issue, “180 years of Longines”, as a digital download. The 138-page, brand-specific special edition includes features, interviews, product information and a focus on the fascinating history of Longines watches.

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Aug 18, 2014 by Carina Friedrich

Press Release: WatchTime Presents the Watches of Baselworld 2014

New York City (NY): America’s best-selling watch magazine, WatchTime, has released its complete Baselworld reporting from 2014 as a downloadable E-Special. This E-Special is packed with informative product news (with photos) on 79 new watches introduced at Baselworld — the world’s largest and most important watch fair — along with sidebar articles and an investigative piece...

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Jul 31, 2014 by Carina Friedrich

4 New Longines Conquest Heritage Watches Celebrate the Model’s 60th Anniversary

Check out our review of Longines four new Conquest Heritage 1954-2014 watches. These watches were released in limited editions, to commemorate the 60th anniversary of Longines' patent filing of the name "Conquest" with the Swiss Federal Intellectual Property Office.

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Apr 19, 2014 by Mark Bernardo

WatchTime’s March-April 2014 Issue is On Sale Now!

The March-April issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring a cover story on Breguet’s Classique Chronométrie 7727 and its groundbreaking magnetic movement; the seven “star watches” from SIHH 2014; tests of the Arnold & Son UTTE and Oris Aquis Depth Gauge; and more. Click here for highlights...

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Mar 18, 2014 by Mark Bernardo

Watch Insider: 5 Pre-Basel Watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant

The Baselworld watch fair is about a month away, but many watch brands have already sent previews of new timepieces that they will be launching at the fair. Click on the pictures below to read my posts (along with additional photos) on five new watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant, all...

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Feb 23, 2014 by Alexander Linz

Longines Heritage 1973

Hot on the heels of its retro-styled Heritage 1968 watch, Longines has introduced another vintage-inspired model, the Longines Heritage 1973, a new chronograph watch with a cushion-shaped case, based on a historic Longines watch produced, of course, in 1973.

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Dec 30, 2013 by Mark Bernardo

More Vintage Style: 9 Modern Re-Editions of Classical Watches

Last week, I listed 10 of my favorite vintage-style re-edition watches from various brands, but a lot of favorites still got left out. So, due to popular demand, here are nine more watches released in the past year or so that I consider among the best at representing the ongoing trend of reviving classical looks....

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Nov 24, 2013 by Alexander Linz

Longines Heritage 1968

The watch designs of the 1960s and 1970s have had quite a resurgence lately (check out our Watch Insider’s list of vintage re-edition watches here), and now Longines joins the retro party with its new Heritage 1968, a square-cased timepiece inspired by a vintage watch from the Longines museum in the brand’s ancestral home of...

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Nov 18, 2013 by Mark Bernardo

Longines Asthmometer-Pulsometer Chronograph

Chronograph watches can be used to time everything from automobile races to soft-boiled eggs. With its new Asthmometer-Pulsometer Chronograph, Longines has introduced a chronograph that can literally be used to saved lives.

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Jul 26, 2013 by Mark Bernardo

Longines Official Timekeeper at Preakness Stakes

At the conclusion of Oxbow’s upset victory at last weekend’s Preakness Stakes, Longines, the race’s official timekeeper and watch, ceremoniously awarded Oxbow’s owner, trainer and jockey with watches from the Longines Saint-Imier Collection in the winner’s circle at Maryland’s Pimlico Race Course.

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May 22, 2013 by WatchTime

Watch Insider: My Top 10 Watches from Baselworld 2013

The Baselworld 2013 watch fair has come to and end, and now, having seen and covered dozens of new watches on my blog, Watch-Insider.com, my colleagues at WatchTime have asked me to name my favorite new timepieces from this year’s show. Click here to see my top 10 watches from the most well-established brands.

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May 19, 2013 by Alexander Linz

Hear What 16 Prominent Watch Execs Said About Baselworld 2013

WatchTime contributor Alexander Linz was hard at work at Baselworld, conducting interviews with several CEOs and representatives of major watch brands, discussing their latest watches and other developments in the industry.

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May 2, 2013 by WatchTime

Baselworld 2013 Day Three: Breguet, Jaquet Droz, Girard-Perregaux, Hermès

Day Three at the Baselworld watch fair was packed, as my WatchTime editorial colleagues and I visited a slew of big-name watch brands and had the opportunity to check out their latest offerings for 2013, including horological milestones from Breguet and Girard-Perregaux.

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Apr 28, 2013 by Mark Bernardo

Longines at Baselworld 2013

WatchTime contributor Alexander Linz sat down with Walter von Känel of Longines at Baselworld, and has posted an audio interview on his blog at watch-insider.com.

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Apr 26, 2013 by WatchTime

Video: Longines Column-Wheel Chronograph

Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. Click here for a photo of the Longines Column-Wheel Chronograph...

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Apr 26, 2013 by WatchTime

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

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