Omega and Sotheby’s Auction Eleven Sets of MoonSwatch Moonshine Gold for Charity


From February 12 to 24, Omega will auction eleven MoonSwatch Moonshine Gold suitcases in cooperation with Sotheby’s, each containing all of the eleven Omega x Swatch “Mission to Moonshine Gold” timepieces that have been introduced to date. This is the very first time that these rare models are offered together in one set, and the first time that the special suitcase is available for purchase, allowing fans the chance to own a truly unique compilation. All of the auction proceeds will be given to Orbis International, an organization that fights blindness whom Omega has supported since 2011.

Before the auction concludes on February 24th, the eleven “Mission to Moonshine Gold” suitcases will go on display at eleven Omega Boutiques around the world from February 1st to 11th, including Boutiques in Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris, and Sydney. Visitors are encouraged to drop by and set their eyes on the collection being offered.

The original MoonSwatch collection by Omega x Swatch caused quite a stir among watch lovers in March 2022 when it was released to critical acclaim and high demand. Produced in genuine Bioceramic, the eleven models drew their inspiration from space and the planets, while also paying tribute to Omega’s legendary Speedmaster design. 

Throughout the months of 2023, the collection was given a radiant twist – in the form of the “Mission to Moonshine Gold” versions. These eleven watch models each feature a seconds hand coated in 18K Moonshine Gold – a distinctive alloy created in-house by Omega. Each of the Moonshine Gold hands also reveal their own special detail, such as a strawberry pattern for the Strawberry Moon in July, a flower pattern for the Flower Moon in May, and even a lollipop design that follows the Speedmaster CK2998 watch from 1961.

The suitcases themselves are truly unique, as they contain a golden monocle with the Omega x Swatch logo, and a one-of-a-kind coin, engraved with the three-letter aviation code from their displayed city (such as HKG for Hong Kong). This same code will be engraved on the side of all watches within the suitcase for that particular city.

The auction will be hosted by Sotheby’s and accessible globally online at Sothebys.com where the bidding will start on February 12th and end on February 24th-the next full moon.

To learn more, visit Omega, here, and Sotheby’s, here.

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