Galloping horses, flames and clouds, and a transparent case: with Riding the Clouds, Swatch welcomes the Chinese New Year with a bold expression of energy, movement, and renewal.
With the limited-edition Super Seville “Year of the Horse,” Bulova joins the ranks of watch brands celebrating the Chinese New Year, combining bold symbolism, vibrant design, and the brand’s high-precision Precisionist movement.
Gold-colored accents and historically inspired details unite new anniversary editions from King Seiko, Prospex, Presage, and Astron, each paying tribute to the craftsmanship and innovation that have defined Seiko since 1881.
The newest Mission to Earthphase – Moonshine Gold Cold Moon takes the MoonSwatch phenomenon into snow-white territory, complete with a unique lasered snowflake on every moon phase disc. Like real snowflakes, no two watches are ever the same. Unique is also the latest sales concept, which requires snow in Switzerland.
Bulova introduces a new take on its historic Lunar Pilot, this time in collaboration with Brazilian pop artist Thiago Rosinhole. The limited edition model features a forged Timascus dial and an engraved Budii astronaut caseback, bringing a modern material twist to the brand’s Apollo 15–era chronograph.
A tribute to the Hunter’s Moon, the next Mission to Earthphase– Moonshine Gold is the third model to join the series celebrating full moons. In a cosmic twist, this model’s moon phase indicator features Earth's satellite reimagined with a striking human hand pointing directly at the wearer.
