Watch the TAG Heuer “Apollo Project” Live Webcast Here on

TAG Heuer Webcast

At 1:45 p.m. EDT on Wednesday March 23 (press day at Baselworld 2011), TAG Heuer will announce what they are calling a game-changing new concept and a groundbreaking innovation in very high-frequency chronograph technology. The interactive press conference, to be conducted by CEO Jean-Christophe Babin, will stream live here on, and it will also be available on TAG Heuer’s official Facebook page. Find links to both inside.

Jean-Christophe Babin is calling the watch to be unveiled at Baselworld “TAG Heuer’s most radical, out-of-the-box, totally mind-blowing innovation to date.”

Click here to visit the special page WatchTime has created for the Webcast. You can access the page in the “WT Events” navigation menu. The date and time again are Wednesday March 23 at 1:45 p.m. U.S. Eastern Time, 18:45 CET. You can also participate in the Webcast by sending questions if you become a TAG Heuer Fan and watch the Webcast on the brand’s official Facebook page.

“We’ve had the Apollo Project – a code name – under wraps for months,” said Jean Christophe Babin, who will field questions at the end of the conference from Facebook fans and the BaselWorld journalists in attendance. “It’s our most closely guarded secret ever. Now it’s time to take the lid off. Doing so live online gives us an opportunity for interaction with TAG Heuer watch owners, collectors and enthusiasts everywhere.”

TAG says that if this year’s commercial launch of the Heuer Carrera Mikrograph 1/100th — the first-ever mechanical chronograph to measure and display 1/100th of a second on a flying central hand — is to watchmaking what walking on the moon is to space history, then the top-secret Apollo Project is the equivalent of the first manned landing on Mars.

For the moment, we have only this “teaser” image of the secret watch…

TAG Heuer Apollo Project

Founded in 1860, TAG Heuer has pioneered several breakthroughs in high-frequency timing and chronographs. In 1916, Charles-August Heuer introduced the 1/100th Mikrograph stopwatch. With the Calibre 360 in 2005, TAG Heuer introduced the first-ever wrist mechanical chronograph measuring and displaying 1/100th of a second. In January 2011, TAG Heuer went one step further with the Carrera Mikrograph 1/100th of a second chronograph, the first-ever integrated wrist mechanical chronograph with a central hand displaying 1/100th of a second. The Carrera Mikrograph movement was internally designed, patented and manufactured.

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