The TAG Heuer Link Gets a Makeover for Its 30th Birthday

It’s a big year of birthdays and anniversaries in the watch world and we’ve covered many of them — from the Rolex Sea-Dweller and Omega Speedmaster to the Patek Philippe Aquanaut and Longines Hour Angle, to name just a few. One that has been overlooked thus far is the TAG Heuer Link, which celebrates 30 years in the market this year with a redesigned version for men.

TAG Heuer Link for Men Calibre 5 - black
TAG Heuer Link for Men Calibre 5, black dial (Ref. WBC2110 BA0603)

The TAG Heuer Steel Link for Men Calibre 5 retains the unmistakable feature from which it derives its name — the bracelet with two rows of S-shaped links, with each link rounded on the top, bottom, and sides. First released in 1987, and originally dubbed the “S/el” (“Sports Elegance”), TAG Heuer Link watches were designed for ergonomic comfort and a smooth wrist feel. The new model’s steel bracelet also integrates seamlessly and fluidly into the case, which measures 41 mm in diameter and features a scratch-resistant, nonreflective sapphire crystal. The most prominent design update is the enlarged bezel, which deftly merges a cushion-shaped base, bearing four softly edged corners, with an overlaid ring.

TAG Heuer Link for Men Calibre 5 - silver
TAG Heuer Link for Men Calibre 5, silver-plated dial (Ref. WBC2111 BA0603)

The movement, as proclaimed on the dial, is TAG Heuer’s self-winding Caliber 5 (based on the ETA 2824-2 or the Sellita SW200), which powers the watch’s simple three-hand time display with date indication and which is visible through a clear sapphire caseback. TAG Heuer is offering the new Link for men in three new dial colors: silver-plated, black, and blue with a sunray finish. Each features baton-shaped steel hour markers and steel hands, all coated with white Super-LumiNova. An appliqué TAG Heuer logo appears at 12 o’clock, and the date is in a window at 3 o’clock. The TAG Heuer Link Caliber 5, which is water-resistant to 100 meters, retails for $2,900.

TAG Heuer Link for Men Calibre 5 - blue
TAG Heuer Link for Men Calibre 5, blue sunray dial (Ref. WBC2112 BA0603)



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  1. James Malenfant

    Wow, a 30 year makeover, and the watch looks even more generic than before. Date and time, wow, how revolutionary can you get? While everyone is oggling a euro watch, I am sticking to American Bulova, and am awaiting my new Precisionist 98b228. Retail $900, Ebay $459. I don’t have a gold and stainless two tone watch, and this is even cooler than my Precisionist Champlain, Retail $700, Ebay, new in the box, $170. Again, watches are fashion. If you want an ordinary watch, get a Tag Heuer, plus spend thousands, or get a cool watch that you will actually wear, like a Bulova. They are pretty, but not worth $3,000. Not even. Have a great day!

  2. These look a lol like the Longines VHP quartz that cost around a grand.

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