TAG Heuer Launches Monaco LE for Porsche Club of America


TAG Heuer is teaming up with the Porsche Club of America to celebrate the club’s 55th anniversary by offering a 55-piece limited edition Monaco, a watch strongly associated with sports cars and automobile racing. In preparing to shoot Le Mans, Steve McQueen’s primary inspiration was his friend Jo Siffert, the Swiss racing legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer. McQueen insisted on wearing Heuer’s then newly-released Monaco in the film. Today the Monaco is one of the most recognizable watches in the world.

Celebrating 55 years of the PCA, executive director Vu T.H. Nguyen and Georg Bartkowiak, member of the Porsche Club of Germany and CEO of luxury watch brand Grieb & Benzinger, undertook this project. The watch features a special dial with red and black rally stripes and the racing number “55,” as well as the PCA`s logo engraved on the back. The black leather strap with racing holes and red stitching is unique to this piece and not available at retail. The watch, priced at $5500, is only available through the PCA. Orders can be placed now at www.PCA-TAG.com. Deliveries are projected for September.

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TAG Heuer Monaco PCA LE
PCA Monaco LE
PCA TAG Heuer Monaco LE
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