Parmigiani Bugatti 10-Year Anniversary Watch Debuts at Pebble Beach Concours d’Elegance

Parmigiani Bugatti Type 370 Mythe - soldierThe first watch to arise from the partnership of boutique Swiss watch brand Parmigiani Fleurier and French luxury automaker Bugatti, the Bugatti Type 370 watch, launched in 2004. To commemorate 10 years of the partnership, and 10 years of Parmigiani Bugatti watches, Parmigiani unveiled the first of three limited-edition anniversary models at this year’s Pebble Beach Concours d’Elegance.

The Parmigiani Bugatti Type 370 Mythe takes its cues from the “engine block for thew wrist” aesthetic of that original Type 370 watch, including its unprecedented “transverse tubular” movement design, which assembles the plates and gears along a horizontal axis rather than a traditional vertical one. Parmigiani says that the new watch marks a return to classical haute horlogerie techniques, eschewing some of the more avant-garde, futuristic components of some previous Bugatti watches, such as the Bugatti Vitesse and Bugatti Super Sport.

The case is designed in the classic (yet rarely used) “driver’s watch” style, in which the time display is lateral in order to be seen easily by a driver with both hands on the wheel. The distinctive design of the tilted dial and the unusually shaped 18k rose gold case is based on an iconic Bugatti style element, the famous Type 57 grille, which was used on some of the earliest Bugatti automobiles. This type of grille used a structure formed of lines rather than mesh, an Art Deco-influenced look that is echoed in the dual-color case middle that combines a mottled anthracite gray base made of ruthenium (representing Bugatti’s industrial side) with burnished, rose-gold surfaces (representing its artistic side).

Parmigiani Bugatti Type 370 Mythe - angle

Parmigiani Bugatti Type 370 Mythe - soldier

The movement in the Bugatti Type 370 Mythe, Caliber PF370, is equipped with manual winding (executed by a dynamometric starter like the original Type 370), has 37 jewels and a frequency of 21,600 vph, and boasts an impressive 10-day power reserve, in two series-coupled barrels, which is indicated on the side of an engraved, rotating drum. The dial indicates hours and minutes via Parmigiani’s trademark Delta-shaped hands, which are treated with luminescent coating. The satin-finished, polished and hammered 18k rose-gold case measures 32.4 x 52.5 mm and has a nonreflective sapphire crystal and sapphire see-through caseback and side windows. The caseback is engraved with the limited-edition series number and “2004-2014 Modèle Unique.” The black calfskin strap is made by Hermès and has a rose-gold folding buckle. The Bugatti Type 370 Mythe will be priced at $430,000.


Parmigiani Bugatti Type 370 Mythe - front
Parmigiani Bugatti Type 370 Mythe - side


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  1. Peter U

    Also because of the design of the watch, I imagine that it must be very thick and wonder if this is a problem with regards to one’s shirt sleeve cuff ?

  2. Peter U

    Very interesting watch indeed . The time is at the side of the watch and it took me a while to figure out what the dial is on the face or top of the watch , if I am correct it is the power reserve indicator ? I figured it out because it numbers one to ten and it has a ten day power reserve. One wonders though who can afford to and is also willing to pay , $430,000 for a watch ???

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