Jaeger-LeCoultre Grande Reverso 1931 Rouge

Reverso 1931 Rouge

Since its launch in 1931, the Reverso has appeared in many forms, from sporting to jewellery to grand complications. Reversos have housed over 50 in-house calibers, and hundreds of dials. During the early days, artists, intellectuals and other renegades often sported red dials to assert their individuality. For 2012, the red dial returns.

During the 1930s, the Manufacture offered a broad palette of dial colors. The vast majority of those acquiring a Reverso opted for white, cream-colored, black or gold-toned dials.

Even during this period referred to in French as the Années Folles (Crazy Years), it took a distinctly non-conformist attitude to select a colorful dial. A few chose chestnut brown or blue, but a select group of nonconformists opted for red – a definite eye-catcher and personal style signal.

The Grande Reverso 1931 Rouge reinterprets the red dials of the 1930s. Equipped with manually-wound Jaeger-LeCoultre Calibre 822, it features an large yet slender case, just as in the 1930s, it expresses stylistic liberty.

The Grande Reverso 1931 Rouge will premier at the new Jaeger-LeCoultre boutique in Milan.

JLC Reverso 1931 Rouge

The new Milan boutique.
Jaeger-LeCoultre Milan boutique

Grande Reverso 1931 Rouge: Technical Characteristics

• mechanical hand-wound movement, Jaeger-LeCoultre Calibre 822
• 21,600 vibrations per hour
• 21 jewels
• 2.94 mm thick
• 134 parts
• 45-hour power reserve

• hours, minutes

• red lacquered
• silver-toned hour-markers

• steel
• 46 mm long
• 27.5 mm wide
• 7.27 mm thick
• “1000 Hours Control” indication on the caseback
• water resistance: 3 bar

Boutique edition

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