2011 marks the 80th anniversary of the Reverso, and to celebrate, Jaeger-LeCoultre is launching a virtual online museum dedicated to the iconic reversible watch. Since 1931, owners have made Reversos uniquely their own by having the protective caseback engraved. Reverso owners can earn a place in the history of this watch and the brand by submitting images of their personalized Reversos for possible inclusion in the museum’s curated collection.
With the new Virtual Museum, all those who wish to can share their inspiration with other lovers of the Reverso across the globe. Today’s owners will be able to join eminent historical figures who personalized their Reversos. In the 1930s, King Edward VIII of England had his family crest designed on his Reverso, as did a Danish prince who, in a 1934 letter, stated that even though “subjected to bad weather in Southern Morocco” his Reverso “had always given complete satisfaction.” The celebrated aviator Amelia Earhart engraved the itinerary of the first flight from Mexico to New York on her Reverso – an exploit she performed on May 8, 1935.
Jaeger-LeCoultre invites you to tell your story and exhibit your own Reverso in the Virtual Museum rooms by clicking the image below. Once your Reverso is registered, the Virtual Museum curator will exhibit your Reverso in one of the Virtual Museum’s rooms, making it part of the official Jaeger-LeCoultre story.
The website is now available in English, French, German and Spanish. The Chinese and Japanese versions will be available by the end of the week.
The Virtual Museum video is available on Youtube to share online.