Bell & Ross unveils the BR 05 Artline, the watch earning its name from a 1940’s American product design trend focusing on flawlessness, lightweight and streamlining. Created in 2019, the BR 05 is a derivative of the BR 03, Bell & Ross’s iconic square timepiece with a round dial, inspired by cockpit instruments. The new BR 05 Artline is a variation of the BR 05, adopting its shape and integrated bracelet, and adding a gadroon pattern that looks like a relief engraving on both of them.
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The four signature screws, which secure the bezel to the case, are retained, as are the finely brushed surfaces and polished bevels. The screw-down crown is protected by a guard device.
Marking a first for this collection, the dial flaunts a new sunburst ruthenium gray color created by a metallization process. It makes for an elegant background for the applied applied baton indices and hands that are coated with Superluminova.
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The BR 05 Artline is powered by the automatic BR-CAL.321 based on the Sellita SW-300. This movement and its gorgeous open/worked oscillating weight come to life through a pane of sapphire in the back of the 40mm stainless steel case that is water resistant to 100 meters. Limited to 250 pieces, the BR 05 Artline has a price tag of approximately $5,320 when converted to USD.
To learn more, visit Bell & Ross, here.
I like this a lot. Overall package is stunning. Move over for space on my winder.