Parmigiani Hosts L.A. Premiere of the New Sony Pictures Classics Film Get Low

Michelle Veyna, Robert Duvall and Luciana Pedraza

Long-time independent film industry supporter and haute horlogerie manufacture Parmigiani Fleurier hosted the Los Angeles premiere of Sony Pictures Classics newest film Get Low starring Robert Duvall, Sissy Spacek, Bill Murray and Lucas Black. The premiere and after-party took place July 27 at the Samuel Goldwyn Theater in Beverly Hills, well known as the venue of the Academy Awards ceremony.

Get Low is inspired by the true story of Felix “Bush” Breazeale, who attracted national attention and the largest crowd to assemble up to that date when he threw himself a living funeral party in 1938 in Roane County, Tennessee. An 8-year labor of love for producer Dean Zanuck (Road to Perdition), Get Low is directed by Aaron Schneider who makes his feature debut after winning the Academy Award for his short, Two Soldiers, and written by Chris Provenzano (Mad Men) and C. Gaby Mitchell (Blood Diamond). Behind the camera stars include Emmy Award-winning cinematographer David Boyd, A.S.C. (Deadwood), Academy Award-nominated production designer Geoffrey Kirkland (The Right Stuff, Children of Men) and twice Oscar-nominated Costume Designer Julie Weiss (Frida, Twelve Monkeys).

“Parmigiani has long admired the work Sony Pictures Classics because their films consistently achieve the highest levels of artistry and creativity – two qualities that also define the Parmigiani Fleurier brand.” said Michelle Veyna, President of Parmigiani USA.

More information about the film is available at

Parmigiani’s Michelle Veyna (L), Robert Duvall and Luciana Pedraza arrive at the premiere.
Michelle Veyna, Robert Duvall  and Luciana Pedraza

Michelle Veyna with cinematographer Madison Fisk (center) and Sissy Spacek
Michelle Veyna (L), cinematographer Madison Fisk and actress Sissy Spacek

Michelle with Lucas Black
Michelle Veyna and Lucas Black

Lili Fini Zanuck, Richard D. Zanuck and Michelle
Lili Fini Zanuck, Richard D. Zanuck and Michelle

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