Parmigiani Celebrates New Film “It Might Get Loud”


On June 24 Parmigiani Fleurier hosted an after party following the Los Angeles premiere of Sony Pictures Classics’ rock and roll film documentary “It Might Get Loud,” featuring guitar legends Jimmy Page, The Edge and Jack White. Parmigiani was involved with past Sony Pictures Classics films including “Rachel Getting Married” and “Jane Austen Book Club.” Most recently, Parmigiani presented Sony Pictures Classics co-presidents Tom Bernard and Michael Barker with timepieces in recognition of their ongoing partnership at a celebration Parmigiani hosted in honor of Sony’s five Academy Award nominations.

“It Might Get Loud,” a film by David Guggenheim, is a documentary about the electric guitar given from the point of view of three different generations of rock legends: Jimmy Page of Led Zeppelin, The Edge of U2 and Jack White of The White Stripes. It opens in New York and Los Angeles on August 14.

Below, Michelle Veyna, president of Parmigiani Fleurier, North America with guitarists Jimmy Page (left) and Jack White.

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