Montblanc Teams Up With the Breeders’ Cup


Breeders' Cup

Montblanc has become the exclusive promotional partner in the timing category for the 26th Breeders’ Cup World Championships. The company will present a Montblanc Nicolas Rieussec timepiece to the winning owner of the Breeders’ Cup Ladies’ Classic and Breeders’ Cup Classic in the Winners Circle. Considered thoroughbred racing’s most prestigious global event, this year’s Breeders’ Cup will be held on Friday, November 6, and Saturday, November 7, at Santa Anita Park in Arcadia, California.

Almost two hundred years ago, inventor Nicolas Rieussec attempted to develop a timing system that recorded the exact times run by individual horses, constructing a wooden case with a clock movement that left ink on two rotating dials to measure the time. Rieussec used his machine at a horse racing event held in 1821, recording the finishing time of each horse–with an accuracy of a quarter of a second. Taking the Greek word for time; chronos; and graphien; to write; Nicolas Rieussec invented the very first chronograph. Today Montblanc owns the patent to the Nicolas Rieussec timing movement, making their relationship with the Breeders’ Cup a natural.

Inspired by Rieussec’s use of rotating dials, the Montblanc Nicolas Rieussec Chronograph was developed in tribute to his historical invention. A major milestone in the brand’s history, the Montblanc’s Rieussec timepiece features the first movement to have been developed, produced, and assembled in the company’s watchmaking facilities in Switzerland.

Below, the Montblanc Star Nicolas Rieussec Chronograph Open Date
Montblanc Star Nicolas Rieussec chronograph

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