On February 11, on the eve of the 2012 Grammy Awards, Gucci Timepieces presented the third in its limited-edition Grammy collection of limited-production watches at a special event at the Grammy museum in Los Angeles — an event that also featured a live performance by Oscar and Grammy winner (and Gucci fan) Jennifer Hudson.
The watch, called the I-Gucci Museum Timepiece, joins its predecessors, the I-Gucci Grammy in yellow-gold PVD and the I-Gucci Latin Grammy in rose-gold PVD, all of which were designed by Gucci’s creative director Frida Giannini. The new model has a large, 49-mm case in polished gray PVD, with the inscription “GRAMMY Museum Gucci Limited Edition” on the bezel and the Grammy Museum logo on the caseback. It has a Swiss quartz movement that offers a range of functions, including a digital time and dual-time-zone display (with an analog display option also available for the local time), a chronograph, countdown timer, tachymeter, pedometer and regatta timer for sailing. The strap is in black rubber overlaid with metallic anthracite “Guccisima” patent leather.
Proceeds from sales of the watch will benefit the Music Preservation Program, an initiative by the Grammy Museum to preserve important musical recordings considered vital to our collective cultural heritage.
Hudson, who won the 2008 Grammy for Best R&B Album for her self-titled debut album, and the 2006 Oscar for Best Supporting Actress for her role in Dreamgirls, joins a star-studded roster of Grammy winners and nominees who have worn and endorsed Gucci products, including Jennifer Lopez, Eric Clapton, Elton John, Madonna, Barbara Streisand, Ringo Starr and Justin Timberlake.
The I-Gucci Museum Timepiece sells for $1,895. Retailer information is available at www.guccitimeless.com.