Hong Kong and Schaffhausen may seem worlds apart, but they have something in common: a very special place to view IWC timepieces. IWC’s Flagship Boutique is their fourth Hong Kong location, and the most extravagant, and it may provide a model for future boutiques in key markets. The boutique presents a unique backdrop and offers insight into the worlds of IWC.
Each IWC timepiece collection is presented in a thematic room. The Portuguese collection is displayed in a Navigators’ Lounge with dark wood floor panels and custom recessed glass display cabinets reminiscent of a luxury yacht. The Pilot series is housed in the Sports Lifestyle Wing with 1930s club chairs and IWC aviator jackets. This room also offers a flight simulator. Da Vincis are displayed in an atmosphere of inventiveness and aesthetic sophistication. The Aquatimer room conquers the depths and presents the intriguing story of the Galapagos Islands. Each room brings the collection to life.