It’s only Wednesday and it has already been a busy week for Hublot. The brand’s new boutique at 692 Madison Ave. in Manhattan is open for business, and Dwayne Wade has joined the brand as an ambassador. The boutique sports a prestigious address, as the premises are part of a historic Madison house dating from the 19th Century, situated in a block encompassing grand luxury houses. See more inside.
The boutique occupies nearly 300 square meters, including a mezzanine with a confidential salon lounge. The space, designed by noted architect Peter Marino, compliments Hublot’s Paris Place Vendôme boutique, fusing materials such as bronze, natural buckskin and ebony to create a warm atmosphere.
Hublot is already present in the United States, with two boutiques in Miami – at Bal Harbour and Boca Raton. New boutiques will open soon in Beverly Hills and Las Vegas.
Inside the new Madison Avenue boutique.
Now that you know where to buy them, you also need to know that D-Wade is wearing them. Hublot has signed a partnership agreement with the NBA Champion, NBA Finals MVP, Olympic Gold Medalist, seven-time NBA All-Star who also raises funds for children’s charities. Wade joins the select group of Hublot ambassadors: Jet Li in martial arts and cinema, Diego Maradona and Manchester United in football, Maria Riesch, Bode Miller and Dario Cologna in skiing, Ayrton Senna’s family in Formula 1, and Facundo Pieres in polo.
“I am honored to join the esteemed list of Hublot ambassadors, an international collection of the best in sports,” said Wade. “Hublot and I share a common commitment to excellence, which I strive for on the court, and they express on countless wrists of the world’s most fashionable.”
“When I first met Dwyane, I was in awe of the energy and drive he exuded, not just because of his incredible presence and performance on the court, but also in the way he spoke of the Wade’s World Foundation and the goals he nurtures for supporting community-based organizations, promoting education, health and social skills for kids in at-risk situations. It’s when people reach beyond what a special talent helps them achieve that their true character is revealed. I’m particularly proud our paths met and it’s an honor to team up with Dwyane,” says Jean-Claude Biver, CEO of Hublot. “Working with Dwyane and his foundation also comes naturally to Hublot because we’re already partners with Bode Miller and his Turtle Ridge Foundation, with the Instituto Ayrton Senna as well as Unicef and the Manchester United Foundation. After all, sharing a passion for time is also about making time count,” Biver adds.