RADO

RADO

Rado is a Swiss watch brand. Rado’s predecessor, Schlup Co., was founded in 1917 who then formed Rado in the 1950s. When the Rado Diastar watch hit the market in 1962 the brand increased the watch sales significantly as the Rado Diastar was the first scratch-resistant timepiece – it is still in production and available today.

Since then Rado has experimented with a number of technologies and materials, among them tungsten, titanium, sapphire crystal and lanthanum. Since 1968 Rado belongs to what is today know as Swatch Group (formerly ASUAG, SSIH, SMH). The Rado watches price list ranges from below $1,000 to more than $200,000. Popular models are the Rado Jubile waches, Rado Ceramica, Rado Pezdir. Typically Rado watches for sale are available at large retailers with Radio watches for men being the product line with higher sales, although there are a number of Rado watches for women. Rado Jubile watches are among the more popular watches in their respective price range. WatchTime covers Rado watch news, Rado blog posts, Rado watches updates as well as Rado watch infos. Included are Rado watches for men, Rado watches for women, Rado men’s watches and Rado watch prices. Rado watches are available globally and WatchTime covers a wide range of Rado watch prices and the latest Rado watches.

NEWS

Three Designers, Three Limited-Edition Rado Watches

Rado is known as a brand that pioneered the use of ceramics in watchmaking. However, Rado also prides itself on its commitment to avant-garde design, both in its own products and in other fields. This year, the brand teamed with three of today's hottest designers to produce three very unique limited-edition timepieces in its True collection. Here's a closer look.

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May 23, 2017 by Mark Bernardo