Audio Exclusive: Swatch Group CEO Nick Hayek Talks Smartwatches

Swatch Group CEO Nick HayekThe new Apple Watch smartwatch is now a reality, but is it the wave of the future for the watch business? The September-October 2014 issue of WatchTime, on sale September 16, features editor-in-chief Joe Thompson’s exclusive interview with Swatch Group CEO Nick Hayek. Among the many topics discussed in the far-ranging interview is Hayek’s reluctance to get back into the now-burgeoning smartwatch market, despite the fact that the Swatch watch brand was one of the category’s pioneers 15 years ago. In this audio excerpt from the interview, Hayek elaborates on his reasons for proceeding cautiously on smartwatches.



Do you agree with Hayek’s assessment? Click here to read WatchTime’s report on the Apple watch. And here is our full feature about smartwatches.

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