Armin Strom, Official Timing Partner of the Virgin Racing Formula One Team, has announced that it will participate in an art project with the Ronnie Wood. Best known as a Rolling Stone, Ronnie is also an artist, and during 2011 he will paint a Virgin Racing Formula 1 car, an Armin Strom watch, and a Virgin Racing driver’s helmet. The Armin Strom “Art Watch” will be auctioned at the 2011 Only Watch exhibition and sale in Monaco.
After the September auction, a limited series of 25 watches, similar to the one created by Ronnie but crafted by Armin Strom, will be manufactured and offered for sale.
The second part of the project, Ronnie’s “Art Car” will be seen during the year at several public events as a static display, and a replica of the car may see action in non-F1 events such as the Goodwood Festival of Speed. The Armin Strom/Virgin Racing Art Car will ultimately be auctioned for the benefit of a charity in co-operation with Christie’s at a gala event in late 2011.
The Virgin Racing driver’s helmet will be painted with a similar Art Car theme, and will be worn at one of the sessions during a Grand Prix Weekend in 2011. The helmet will also be auctioned at the Christie’s gala in late 2011.