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WatchTime – USA's No.1 Watch Magazine
  • Top 10
    • Affordable Watches
    • Best Watches
    • Chronographs
    • Dive Watches
    • Dress Watches
    • Gold Watches
    • Ladies Watches
    • Million Dollar Watches
    • Pilots Watches
    • Rectangular Watches
    • Sports Watches
    • Swatch Watches
    • Vintage Watches
    • World Time Watches
  • Downloads
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    • Audemars Piguet Watches
    • Blancpain Watches
    • Breitling Watches
    • Cartier Watches
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    • Citizen Watches
    • Girard-Perregaux Watches
    • Grand Seiko Watches
    • Hublot Watches
    • IWC Watches
    • Jaeger-LeCoultre Watches
    • Longines Watches
    • Montblanc Watches
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  • WatchTime - USA's No.1 Watch Magazine
  • Armin Strom

    Armin Strom AG has its roots in Burgdorf located northwest of Bern, Switzerland. The history of the watch factory begins with the founder and namesake of the business, Armin Strom. After completing his watchmaking apprenticeship and gaining early independent business experiences in Lotzwil and St. Moritz, the still young Armin Strom opened his own shop in the Altstadt (Old Town) area of Burgdorf in the year 1967.

    In addition to selling and restoring watches, he soon began working on his own creations in the workroom behind the shop. His first masterpiece was a gold pocket watch, with a hand-engraved dial in polished blue lapis lazuli. His mature manual dexterity and incredible attention to detail soon made the budding watchmaker aware of where to specialize in the art of skeletonizing. His idea of cutting away all the parts of the movement which have no active function for its operation characterizes the appearance of Armin Strom watches to this day. He then set about engraving and decorating the remaining parts with intricate detailing and fitting them into fine cases. Although initially available only from his shop, creations from Armin Strom were first presented at the Basel Watch and Jewellery Fair in 1984. The timepieces soon came to the attention of the media, and customers from all over the world began to show an interest in the hand-skeletonized pieces. The Armin Strom collection had grown to 20 models by the mid-1980s. Then Armin Strom also ventured into the production of his first wristwatch for women. His goal of designing this to be as small as possible gained him an entry in The Guinness Book of World Records as the smallest watch ever to be skeletonized by hand. His reputation and recognition at an international level brought Armin Strom contracts in the 1990s from some watch companies, for which he would skeletonize a number of series by hand. In the meantime, his own brand was expanding continuously as the result of increasing demand. The company was incorporated as Armin Strom AG in 2006, and in 2009 it moved into its new, large production facility in the watchmaking town of Biel. In 2009, the first in-house Manufacture-Calibre, the ARM09 was presented. The first in-house calibre ARM09 was followed by other manual winding calibres and the most recent, the Tourbillon calibre ATC11 was celebrated with a limited set of 4 timepieces – The “Coffret” Tourbillon.

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    Introducing the Armin Strom Gravity Equal Force “The Limited Edition 5th Anniversary”

    Armin Strom had a mostly quiet 2020, but made some noise at the very end of the year, unveiling its latest novelty, the Gravity Equal Force “The Limited Edition 5th Anniversary” right before the holidays. This new release comprises two variants of the Gravity Equal Force design, first unveiled in the summer of 2020 and...

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    Jan 4, 2021 by Caleb Anderson

    Customizing Time: The Art of the Personalized Watch

    As more and more of today’s consumers look for watches that make a truly personal statement, the art of customization is in rising demand. In this feature from our October 2020 issue, WatchTime contributor and author Roberta Naas offers one of the most comprehensive looks at customizing time. It’s been a centuries-old trend in clothing:...

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    Dec 24, 2020 by WatchTime

    PHOTO GALLERY

    Back is Beautiful: 10 Luxury Watches With Exhibition Casebacks

    In our "Back is Beautiful" series of photo features, we present a portfolio of fine mechanical watches that are as appealing from the back as from the front. This latest installment includes timepieces from A. Lange & Söhne, IWC, Panerai, Patek Philippe, and more. Scroll down to see the selection and click on each image for the larger photo.

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    Aug 25, 2020 by WatchTime

    The Center Shall Not Hold: Armin Strom Shifts the Dial Sideways with New Gravity Equal Force Model

    The Gravity Equal Force marks the launch of the Armin Storm's new System 78 Collection, highlighting the brand's core principle...

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    Aug 4, 2020 by Corey Vlahos

    FEATURE:

    Second Life: Nine Watches Featuring “Upcycled” Materials

    More so than any other consumer product, watches are intertwined with history. Whether it’s your grandfather’s Elgin pocket watch or Paul Newman’s Rolex Daytona that broke the record for most expensive wristwatch ever sold, it’s these relationships between time and personality that allow watches to retain a sort of indefinable sense of humanity on the...

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    Jul 1, 2020 by WatchTime

    COUNTDOWN TO WTNY:

    Showing at WatchTime New York 2019: Armin Strom Minute Repeater Resonance (Live Pics + Pricing)

    America’s largest luxury watch event, WatchTime New York, is returning for its fifth consecutive year at Midtown Manhattan’s Gotham Hall on October 25-26. This year’s event is shaping up to be the biggest yet, with 37 participating watch brands displaying their latest and greatest timepieces. Among these brands is Armin Strom, which is celebrating its...

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    Aug 14, 2019 by Logan R. Baker

    EVENTS:

    Announcing the 36 Presenting Watch Brands at WatchTime New York 2019

    Happy Fourth of July! We hope everyone out there is having a fun and safe start to the holiday weekend. To commemorate Independence Day, we’re happy to announce a majority of the watch brands that will be presenting at this year’s WatchTime New York show. Over the past five years, the two-day WatchTime New York...

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    Jul 4, 2019 by WatchTime

    THE WATCHTIME Q&A:

    Talking with Serge Michel about the Armin Strom Masterpiece 1 Dual Time

    More so than any other brand in contemporary watchmaking, Armin Strom has made the pursuit of resonance a full-fledged part of its identity. The concept of resonance is a noble one that remains out of reach for even the most prestigious of the Swiss marques. Only a few brands are able to bear down and...

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    Jun 3, 2019 by Logan R. Baker

    EVENTS:

    WatchTime Los Angeles 2019: Introducing the Brands, Part 3

    As we previously announced, WatchTime is bringing the WatchTime New York event concept to the West Coast on May 3 – 4, 2019. We’ll be taking over the Hudson Loft space in Downtown Los Angeles — just minutes from Staples Center — for two days to bring you the best in luxury timepieces. For those who...

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    Mar 15, 2019 by WatchTime

    Highlights from WatchTime’s March-April Issue, On Sale Now

    The second WatchTime issue of 2019 hits newsstands today, with highlights ranging from our cover story on the Bulgari Octo Finissimo in carbon, a high-tech material update to the world’s thinnest tourbillon timepiece; a test of the Ulysse Nardin Freak Vision with its innovate Grinder winding mechanism; an in-depth review of the 2018 Omega Seamaster 300; a spotlight...

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    Mar 12, 2019 by WatchTime

    SIHH 2019:

    The Official WatchTime Pre-SIHH 2019 Roundup

    SIHH 2019 is a day away and our team is on the ground in Geneva ready to bring you the hottest horological news. Follow us on Instagram and Facebook if you aren’t already and get ready for the breaking news that is sure to follow. While you anxiously wait for the latest update, you can catch...

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    Jan 13, 2019 by WatchTime

    SIHH 2019 PREVIEW:

    Armin Strom Updates the Masterpiece 1 Dual Time Resonance with a Sapphire Crystal Case

    Only days remain until SIHH 2019 officially gets started. As the press releases and announcements continue to flow in before the show, we’ve discovered that the first release from Armin Strom in 2019 will be an update to one of last year’s most horologically compelling travel-time releases: The Masterpiece 1 Dual Time Resonance. First revealed...

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    Jan 11, 2019 by Logan R. Baker

    2018: THE WATCH YEAR IN REVIEW

    Eight Noteworthy GMT and Dual-Time Watches for World Travelers

    As we approach the end of 2018 and prepare for 2019 — surely destined to be another interesting year in the world of watches — we take a look back at some of the most noteworthy timepieces that came out this year, in various popular categories. Today, we look at 10 watches equipped with GMT...

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    Dec 29, 2018 by Mark Bernardo

    PROMOTION:

    How an Armin Strom In-House Movement Comes to Life

    The independent brand from Biel, Switzerland has one of the highest levels of vertical integration in the industry. If you have the opportunity to visit a watch factory, you will no doubt see many different operations being performed by different machines and people with different specializations. Only at Armin Strom, however, will you see all...

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    Dec 18, 2018 by WatchTime

    PROMOTION

    Inside Armin Strom: Meet Serge and Claude

    The two leading men behind Swiss skeleton-watch specialist Armin Strom — founders Serge Michel and Claude Greisler — are being encouraged to enter the limelight. And that’s a good thing.

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    Sep 14, 2018 by WatchTime

    SIHH 2018:

    Keeping it Simple: Armin Strom Introduces the Pure Resonance

    Earlier this month, we got to see horological rock star Kari Voutilainen team up with Armin Strom to release a limited run of the latter’s Mirrored Force Resonance. This week at SIHH, however, Armin Strom was back to announce the Pure Resonance, which the brand describes as being focused entirely on “purity and chronometry.” Here’s...

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    Jan 19, 2018 by Logan R. Baker

    WATCH TO WATCH

    Armin Strom’s Mirrored Force Resonance Meets Kari Voutilainen

    As a younger brand, Armin Strom has been able to develop its formidable success over the years by pioneering timepieces that not only are visually unique, but also push the boundaries of traditional horology. A few days ago, we heard word that the brand was introducing a new model into its Mirrored Force Resonance collection...

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    Jan 4, 2018 by Logan R. Baker

    Armin Strom Will Present its Watch Configurator at WatchTime New York 2017

    For the third year running, Armin Strom will be among the sponsoring watch brands at the WatchTime New York event in October. This year, the brand renowned for its skeleton movements will showcase an entirely new technological development that enables consumers to design their own one-of-a-kind watch from the ground up —the Armin Strom Watch Configurator.

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    Sep 11, 2017 by Mark Bernardo

    10 Notable Tourbillon Watches from Baselworld 2016

    Every Baselworld watch fair brings its share of new and often innovative variations on the still-popular tourbillon watch. Here’s a look back at 10 tourbillons, from 10 very diverse brands, that commanded our attention at last year’s Baselworld, all of which should be available at retailers now. 1. Angelus U30 Tourbillon Rattrapante From the recently...

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    Sep 7, 2017 by Mark Bernardo

    NEWS

    Here Are All 49 Unique Timepieces Up for Auction at Only Watch 2017

    The seventh edition of the biennial Only Watch auction — a charity auction whose proceeds are devoted to the research of Duchenne muscular dystrophy — will be held November 11, 2017, at Christie’s in Geneva. As in previous years, a number of watch brands — from large luxury maisons to small, independent watchmakers — will donate...

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    Jul 18, 2017 by Sophia Kuemmerle
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