Rolex has named Gian Riccardo Marini as the company’s new CEO, effective immediately. Marini formerly served as managing director of Rolex Italia S.p.A. Marini replaces Bruno Meier, who was named CEO in 2008. Rolex also created a new position by appointing Daniel Neidhart as manager of the foreign subsidiaries of the Group. Neidhart formerly managed the Chinese market for Rolex, and he will remain in Hong Kong.
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