This past Thursday, on the eve of the traditional Swiss watch industry vacation, a longtime friend visited the watchmakers of the Manufacture Audemars Piguet to get an up-close look at the watch bearing his name: the Millenary Quincy Jones, which was presented at the SIHH 2010.
For several years, Audemars Piguet and Quincy Jones have been associated in developing “Project Q”, aimed at raising political and public awareness of young people’s need for self-expression and the means that must be provided to ensure they fulfill their potential. The cornerstone of “Project Q” is the “Q Prize”, an international award presented by Audemars Piguet honoring a public figure or social organization having played a central role on behalf of children. Through his Quincy Jones Foundation, the artist is also committed to helping children by improving their well-being, their health and their dignity. The new Millenary Quincy Jones watch will contribute to raising funds for this foundation.
In speaking of the man behind the foundation, Audemars Piguet CEO Philippe Merk said: “Quincy Jones is not only an amazing artist and a daring entrepreneur, but above all a man with a big heart. One cannot help admiring his career, especially considering the difficulties he encountered during his childhood. He gives us an important life lesson and naturally inspires profound respect.”