This autumn, Piaget is launching its new website featuring improved ease of use, enriched content and enhanced interactivity. The look is pared down and restrained. The site is equipped with the latest HMTL technologies for content management and speedy loading. The home page orders information hierarchically to invite a guided tour of the site’s clearly identified sections.
The site presents the brand’s history and expertise, and the latest news section is regularly updated. Visitors enjoy direct access to the watch and jewelery collections. Each model can be viewed from various angles, or admired in a video. Mechanical hand-wound and automatic movements reveal their development and operating secrets, while the jewelery creations unveil their aesthetic features. Visitors can print the photos or send them to friends via a direct link, and an on-line catalog can also be consulted.
Piaget’s boutique network can be viewed at a glance, and the search for a given point of sale is facilitated by a photo, a detailed map and a street view of each, with the option to print this data. The customer care service explains wristwatch and jewelry maintenance and offers a concierge system that allows a Piaget adviser to contact clients directly, if they so desire.
Interactivity starts at the home page with links to Facebook, Twitter and YouTube, as well as a multimedia section enabling fast downloads of cell phone apps, screen savers and wallpapers.
Piaget will improve its website through the year, introducing a number of other services that will further strengthen the ties the brand has established with its clientele.
Visit the new site at www.piaget.com, or click the image below.
