The Swatch Group’s multi-brand Tourbillon boutique is now open for business on Wall Street. Along with the Omega boutique on Fifth Avenue, this is the second upscale Swatch Group-owned retail location to open in New York City in April. The Wall Street location is the second U.S.A. Tourbillon boutique; the first is in Southern California’s South Coast Plaza.
Tourbillon is a watch and jewelry boutique that brings the Swatch Group’s prestige brands together under one roof. The brands currently presented in the Tourbillon boutiques are Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot and Omega. A selection of exclusive watches and jewelry from the parent company’s namesake Swatch brand is also featured.
In addition to the U.S.A. locations, there are five Tourbillon boutiques in Switzerland (Crans-Montana, Montreux, St. Moritz, Lausanne and Lugano). There are eight others in Europe (Amsterdam, Baden-Baden, Kitzbuhl, Mykonos, Nice, Porto Cervo, Portofino and Puerto Banus), two in Beijing, China and one in Singapore.