Hublot has announced the appointment of Beatrice de Quervain Blanchard as U.S. President. De Quervain Blanchard will join Hublot CEO Jean-Claude Biver and Managing Director Ricardo Guadalupe to oversee the U.S. expansion strategy. At Hublot, de Quervain Blanchard will focus on gaining market share through a diverse marketing program that will include the opening of new boutique stores, a strong wholesale network and newsworthy communications initiatives.
Born in Switzerland, de Quervain Blanchard studied economics at the University of Zurich and attended Sup de Luxe in Paris to gain additional luxury goods experience. In 1993 she started her career in the Swiss watch industry by working with Jean-Claude Biver at Omega, where she worked her way through the various stages of Product and Marketing to oversee the U.S. Marketing Division. In 1999 she joined Chopard as its first Marketing Director and was instrumental in gaining brand awareness in the brand’s watch and jewelry divisions. In 2001 she created her own distribution company before joining Harry Winston in 2004. At Harry Winston she was brought on board to oversee its luxury timepiece sales division on the East Coast and in select Caribbean markets, and in 2007 was promoted to global marketing director to head its communications initiatives.
“I am very excited to join such a formidable brand as Hublot,” says de Quervain. “I have worked with Mr. Biver and Mr. Guadalupe before, and I am greatly looking forward to fusing our minds together to increase the brand’s presence in the U.S. market.”