Chopard

Chopard is a Swiss luxury company focused on watches, jewellery and accessoires. Chopard was founded in 1860 by Louis-Ulysse Chopard. In 1963 Karl Scheufele acquired Chopard; Scheufele is a descendant of a dynasty of watchmakers and jewelers from Germany.

After the acquisition Chopard quickly gained traction among collectors, it is now one of the leading luxury watch companies and operates entirely independent as a family-run brand. The Chopard manufacture in Fleurier produces L.U.C movements which can be found in many Chopard timepieces. Notable Chopard watches for men and Chopard women’s watches include the Happy Diamonds, Imperiale, Classic Racing, L.U.C., Classic. Being a luxury focused brand Chopard is both popular for its Chopard men’s watches and the diamond watches it produces for women.

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WATCH TO WATCH

Earning its Stripes: Chopard Mille Miglia Classic Chronograph Racing Stripes Edition

Chopard's 30-year partnership with the Mille Miglia series of classic car rallies has yielded some very intriguing timepieces, and the latest is no exception. The Chopard Mille Miglia Classic Chronograph Racing Stripes Edition takes its visual cues from a specific era in Porsche auto racing and the legendary car design that emerged from it.

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Oct 4, 2018 by Mark Bernardo

Promotion

Baume & Mercier’s new Clifton Baumatic: Lengthened Service Intervals

A mechanical watch movement is a complex mechanism comprising numerous mobile miniature components. Their perpetual interaction results in friction and wear ultimately influencing the smooth running of the movement. This is one of the reasons why watches have to be returned for regular service. The new Clifton Baumatic from Baume & Mercier with the maison’s...

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Oct 15, 2018 by WatchTime

FEATURES:

Five Things You Should Know About the COSC

The Contrôle Officiel Suisse des Chronomètres (COSC) is crucial to the Swiss watch industry. It’s existed in its current form since 1973 but there has been competitive chronometric testing happening in Neuchâtel since the late 1800s. Today, the COSC functions as a sort of litmus test for precision throughout the Swiss watch industry. In an...

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Aug 17, 2018 by Logan R. Baker

WATCHES AND CARS

Need for Speed: 15 Watches Inspired by Auto Racing

Including classic models like the Rolex Daytona, TAG Heuer Carrera, and IWC Ingenieur, we take a look at 15 watches with designs influenced by motorsports.

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May 31, 2018 by Mark Bernardo

POLL:

Vote on the Winner of WatchTime Wrist Shot Contest #2

Capping off another successful WatchTime Wrist Shot Contest submission period, here are our top 10 images of the 300-plus wrist shots submitted to us through e-mail and Instagram over the past two weeks. Please vote on what you think is the best image based on composition, creativity, and image quality. The top five finishers will receive...

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Oct 9, 2018 by WatchTime

FEATURE:

The Definitive Baselworld 2018 Round-Up

Baselworld 2018 may have been significantly smaller than in previous years, but the show certainly made up for it with an exceptional range of new watches, quite a lot of them with much more budget-friendly prices than in previous years (which still cannot be said for the bratwurst stand outside the fair). WatchTime’s editorial team...

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Apr 7, 2018 by WatchTime

BASELWORLD 2018:

Two Faces, 14 Indications: Introducing the Chopard L.U.C All-in-One

Chopard continues to push the envelope of high-complication horology with its flagship L.U.C collection. How far, you ask? How about a timepiece with 14 indications on two dials, including astronomical and calendar functions and a tourbillon? Ladies and gentlemen, we give you the Chopard L.U.C All-in-One.

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Mar 29, 2018 by Mark Bernardo

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

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Oct 9, 2018 by WatchTime

PICTURE GALLERY

Piece Time — Distinctive Watch Parts, Chapter 5: Screw Shapes

A watch’s design is the sum of its so-called “appearance parts:” hands, dial, crown, bracelet, et cetera. In this fifth and final article in our series about distinctive parts of watches, we put the spotlight on screws. Watch designers know that it's the little details that make the difference, which is why so many top watch brands create unusual screw heads that distinguish their cases.

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Mar 28, 2018 by WatchTime

BASELWORLD 2018:

The Baselworld Watch Fair: 10 Things to Know

What is Baselworld, exactly? Why is it so important? What happens there? Can I go? For the answers to these and more questions, read on. We’ve put together a list of 10 watch-centric FAQs.

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Mar 20, 2018 by WatchTime

BASELWORLD 2018 PREVIEW:

The Chopard Mille Miglia is Back in Five New Colors

In a marketing-driven world, it has long been en vogue for brands to cycle through partnerships and corporate relationships quicker than you can scroll through your Instagram feed. That’s why the 30-year relationship between Chopard and the Mille Miglia — one of the world’s most famous open-road endurance races that sees more than 400 historical...

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Mar 19, 2018 by Logan R. Baker

Ferdinand Berthoud Looks Into the Past to Introduce a New Regulator Watch

It’s only been a few years since the Ferdinand Berthoud marque was resurrected by the Chopard Group but there’s no doubt that it has been extraordinarily impactful during that time. In 2016, the young brand took home the prized Aiguille d’Or (basically the equivalent of winning Best Actor/Actress at the Oscars) at the GPHG awards....

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Mar 14, 2018 by Logan R. Baker

CHINESE NEW YEAR 2018

Rare Breeds: Five Limited-Edition Timepieces Celebrating the Year of the Dog

February 16, 2018, marks the start of the Year of the Dog on the traditional Chinese calendar. As in past years, a handful of luxury watch companies are celebrating — and reaching out to affluent Asian collectors — with limited-edition timepieces prominently featuring this year's animal on their artistically ambitious dials. Here are five we discovered.

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Feb 7, 2018 by Mark Bernardo

WATCH REVIEW

Noble Speedster: Testing the Chopard Mille Miglia 2016 XL Race Edition

In this feature from our July-August 2017 issue, we test the legendary Chopard Mille Miglia chronograph, which is powered for the first time, in this new limited-edition version, by a Chopard manufacture caliber. Read on to see the results and enjoy original photos of the watch by OK-Photography.

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Jan 25, 2018 by Martina Richter

NEWS

About Last Night: The Winning Watches from the 2017 GPHG Awards

The Grand Prix d’Horlogerie — a.k.a “The Oscars of Watchmaking” — wrapped up in Geneva last night and we have the scoop on everything you need to know about this year’s champions. The winner of the prized Aiguille d’Or? The Chopard L.U.C Full Strike, a watch that our own Norma Buchanan reviewed earlier this year...

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Nov 9, 2017 by Logan R. Baker

NEWS

Here Are All 49 Unique Timepieces Up for Auction at Only Watch 2017

The seventh edition of the biennial Only Watch auction — a charity auction whose proceeds are devoted to the research of Duchenne muscular dystrophy — will be held November 11, 2017, at Christie’s in Geneva. As in previous years, a number of watch brands — from large luxury maisons to small, independent watchmakers — will donate...

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Jul 18, 2017 by Sophia Kuemmerle

Military Time: 10 Watches With NATO Straps

WatchTime contributor Alexander Linz showcases 10 watches with NATO straps, from brands like Tudor, Blancpain, Omega, Hamilton, and others.

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May 26, 2017 by Alexander Linz

NEWS

Chopard Celebrates 90 Years of Mille Miglia with Limited-Edition Watch

In 2017, Italy's Mille Miglia celebrates 90 years since its inception in 1927 as an open-road endurance race. Fittingly, Chopard — which has been a timekeeping partner of the Mille Miglia since 1988 — marks the milestone with the release of a very special timepiece, the Chopard Mille Miglia Classic XL 90th Anniversary Limited Edition.

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May 19, 2017 by Mark Bernardo

PHOTO GALLERY:

A Cavalcade of Watches from Baselworld 2017 (Updated with more Live Pictures)

As our editors conclude their visit to Baselworld 2017, we offer this photo gallery of live shots taken of many beautiful timepieces we saw there over the past week.

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Mar 30, 2017 by Sophia Kuemmerle

BASELWORLD 2017:

Gentlemen, Start Your Engines: Chopard Rolls Out its Mille Miglia 2017 Race Edition (Updated with Live Photos)

As it has since 1988, Chopard is launching a special limited-edition Mille Miglia watch with distinctive automobile-inspired details. Here's the scoop on the Chopard Mille Miglia 2017 Race Edition, launched during Baselworld.

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Mar 26, 2017 by Mark Bernardo

As the Clock Crows: 6 Watches Celebrating The Chinese Year of the Rooster

January 28th marks the beginning of the Year of the Rooster, the 10th animal in the Chinese Zodiac. As per recent tradition, a handful of luxury watch brands — always cognizant of their Asian markets — have created special timepieces to commemorate the occasion. Here are five worth crowing about.

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Jan 27, 2017 by Mark Bernardo

2016: THE WATCH YEAR IN REVIEW

24 Ladies’ Watches From the 2016 Swiss Watch Fairs

The holiday gift-giving season is over, and we stand on the cusp of a New Year. However, as we wrap up our series on notable timepieces from this year's Swiss watch fairs with an array of ladies' watches, in all price ranges, we remind one and all that Valentine's Day is not that far off. Scroll down to check out the selections.

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Dec 31, 2016 by Dara Hinshaw

Ringing in the New: Chopard L.U.C. Full Strike

New minute repeater watches just keep on coming, and Chopard has now introduced its first, the Chopard L.U.C Full Strike. Its most distinctive feature is the material used for the gongs: synthetic sapphire.

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Dec 19, 2016 by Norma Buchanan

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