Chopard

Chopard is a Swiss luxury company focused on watches, jewellery and accessoires. Chopard was founded in 1860 by Louis-Ulysse Chopard. In 1963 Karl Scheufele acquired Chopard; Scheufele is a descendant of a dynasty of watchmakers and jewelers from Germany.

After the acquisition Chopard quickly gained traction among collectors, it is now one of the leading luxury watch companies and operates entirely independent as a family-run brand. The Chopard manufacture in Fleurier produces L.U.C movements which can be found in many Chopard timepieces. Notable Chopard watches for men and Chopard women’s watches include the Happy Diamonds, Imperiale, Classic Racing, L.U.C., Classic. Being a luxury focused brand Chopard is both popular for its Chopard men’s watches and the diamond watches it produces for women.

PICTURE GALLERY

Piece Time — Distinctive Watch Parts, Chapter 5: Screw Shapes

A watch’s design is the sum of its so-called “appearance parts:” hands, dial, crown, bracelet, et cetera. In this fifth and final article in our series about distinctive parts of watches, we put the spotlight on screws. Watch designers know that it's the little details that make the difference, which is why so many top watch brands create unusual screw heads that distinguish their cases.

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May 8, 2017 by WatchTime