Carl F. Bucherer has opened a new boutique in the Zurich, Switzerland airport. The boutique is the first of its kind, offering Carl F. Bucherer timepieces and jewelry, and an extensive collection of Rolex watches. This marks the first time the two Swiss brands have come together to collectively showcase some of their finest and most creative designs.
Carl F. Bucherer and Rolex watches will be displayed in their respective Shop-in-Shop concepts, using their corporate architecture. Carl F. Bucherer believes that exposure in a location that is heavily trafficked by international travelers will boost brand awareness around the globe.
The store is located on level 1 of Zurich Airport’s Airside Center.