A. Lange & Söhne Names BMW’s Wilhelm Schmid CEO

Lange names Wilhelm Schmid CEO

German watchmaker A. Lange & Söhne has appointed Wilhelm Schmid as Chief Executive Officer effective January, 2011. Schmid, 47, a German national, has held several positions in marketing and sales over the last eight years for BMW. Since 2007, he has been responsible for sales and marketing for BMW South Africa. As CEO, Schmidt will be entrusted with further developing the Lange brand and its operations.

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