Blancpain Celebrates New Ladybird Colors Timepieces in New York’s Historic Flower District

On Thursday evening, May 11, Blancpain presented its latest timepieces designed especially for women in a beautiful rooftop venue filled with colorful floral creations, a perfect complement to the deeply colored variations offered by the two new additions to the Ladybird Colors collection.

The venue was located in New York City’s historic Flower Market District, a block-long stretch on Manhattan’s West Side where floral designers and flower shop owners come to find the best blooms. Lush greenery spills onto the pavement and offers a glimpse of what decorative treasures can be found inside the shops. Flowers filled the room where the new watches were shown and spectacular views of the city on a beautiful summer-like evening delighted the guests as well. The two new Ladybird Colors models feature two new complications, Small Seconds or Moon Phase, set in a combination of red or white gold with brightly colored numerals and coordinating straps. Each textured mother-of-pearl dial is each set with 70 diamonds with colorful midnight blue, peacock green, forest green, lilac or turquoise Roman numerals, with the colors picked up on supple alligator leather straps.

The dials feature an asymmetrical touch, where the offset Roman numerals are underscored by an inner ring adorned with delicately tapering gem setting, which continues on the small seconds or moon-phase indicators — another means of asserting the individual nature of these new watches. The case of the new Ladybird Colors models has a pleasing diameter of 34.9 mm, which flatters and sits well on the wrist. The case is highlighted by 59 diamonds totaling more than 2 carats, which creates an ultra-elegant look.

The models feature high-end gem setting whereby each diamond is meticulously hand-adjusted along the case to ensure phenomenal radiance. The buckle is also set with diamonds and the crown has a rose-cut diamond. With these new models, Blancpain has created radiant, colorful timepieces in which jewels bring out the magic of mechanical watchmaking.

The new models are powered by self-winding Calibre 1163 for the Small Seconds and Calibre 1163L for the Moon Phase. With a 4-day power reserve and a silicon balance spring, the movements are designed to blend accuracy and style as they keep track of daily life. Their meticulously decorated main components are technically functional and aesthetically pleasing, while their gold oscillating weight matches the case color and features openworked patterns, which harmoniously reflect the dial design and can be viewed through the sapphire crystal back. Whether viewed from front or back, the new Ladybird timepieces reflect the brand’s rich history of creating mechanical timepieces designed with women in mind.

At Blancpain, Betty Fiecher became the first woman to head a watch Maison at the beginning of the 1930s. Her visionary spirit paved the way for the brand’s internationally renowned jewelry watches. The Ladybird collection reflects the pioneering role Blancpain has played in the history of women’s watches.

The Ladybird Colors Small Seconds is priced at $30,300 with pin buckle and at $32,000 with deployant buckle.

The Ladybird Colors Moon Phase pricing is $32,400 with pin buckle and $34,100 with deployant buckle.

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