TV viewers were glued to the Discovery Channel this past Sunday night, as daredevil Nik Wallenda set another Guinness World Record (his seventh) by walking across the Grand Canyon on a tightrope. Wallenda’s tightrope feat took him a quarter mile over the Little Colorado River Gorge, walking on a 2 inch steel cable, about 1,500 feet above the river on the Navajo Nation’s Hellhole Bend in the Grand Canyon. He completed the walk in 22 minutes and 44 seconds, without a tether or safety net. And for the first time during one of his stunts, Wallenda was wearing a watch — namely, the new Jeanrichard Terrascope.
Jeanrichard had earlier announced a partnership with Wallenda, whose on-the-edge lifestyle coincides with the brand’s new motto, “Philosophy of Life.”
“Our Philosophy of Life is embodied by people who have strong values, standards and a passion for what they do; people who live their lives and dream to the fullest. All these attributes in turn drive them to extraordinary levels and in return they also drive us on a daily basis”, said Bruno Grande, COO of Jeanrichard.