IWC Official “Festival-Time” Partner of the Tribeca Film Festival

p150IWC Schaffhausen continues its support of the movie industry in its latest role as “Festival-Time” Partner of the world-famous Tribeca Film Festival, which will be held for the twelfth time in Spring 2013. The Tribeca Film Festival has screened more than 1,400 films from over 80 countries since its first edition in 2002. The Festival has attracted an international audience of more than 4 million attendees and has generated an estimated 750 million U.S. dollars in economic activity for New York City.

IWC also supports the Cannes Film Festival as well the Dubai Film Festival. The brand hosts an exclusive Filmmakers Dinner at Cannes, and recently at the Dubai Film Festival, awarded the IWC Gulf Filmmaker Award, worth 100,000 U.S. dollars, to director Maysoon Pachachi.

“The partnership between the Tribeca Film Festival and IWC Schaffhausen significantly strengthens our commitment to the world of filmmaking,” says Georges Kern. “We’re proud to be the Official ‘Festival-Time’ Partner at next year’s event from April 17 to 28.”

With its continued support of the film industry, IWC joins fellow Richemont Group brand Jaeger-LeCoultre, which is a sponsor of the Venice Film Festival.

IWC CEO Georges Kern and actor Robert De Niro (R), founder of the Tribeca Film Festival at the Filmmakers Dinner during the Cannes International Film Festival.

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