The prices of Tudor are very competitive. The watches are built with great care, nicely finished and designed with an eye for detail — much like those of its more expensive brother, Rolex. However, Tudor watches do not have in-house-developed movements inside like Rolex’s have. Even when we take this into account, we believe that Tudor has a very competitive price tag compared to watches from other big brands.
3. A Clearer Identity
In the past, Tudor could give you the feeling of owning ‘second best’. Its new collection of watches has a clearer identity and is stepping outside the shadow of Rolex. Tudor has its own heritage and is clearly making use of that in a positive way. Now, owning a Tudor will not feel like owning a “Rolex, Jr.”
4. Rolex has its Back
Imagine walking into a Rolex boutique with $4,000 burning a hole in your pocket. In the past, the Rolex salesperson would kindly show you around but really had no way of helping you. Now, that salesperson will be able to redirect you to the Tudor display or to a retailer that offers Tudor watches for sale. Rolex’s sales channels will serve to build more Tudor awareness amongst watch consumers.
5. Marketing Clout
Whereas new brands have to spend much of their budget on marketing, rather than putting the bulk of it into product development, Tudor has been around since 1946 and is fully owned by Rolex, whose marketing budget dwarfs that of every other watch brand. We’ve already noticed a strong presence for Tudor watches in all kinds of media as of 2013.
Agree? Disagree? If you have other thoughts or more reasons, feel free to share them with us.