The prices of Tudor are very competitive. The watches are built with great care, nicely finished and designed with an eye for detail — much like those of its more expensive brother, Rolex. However, Tudor watches do not have in-house-developed movements inside like Rolex’s have. Even when we take this into account, we believe that Tudor has a very competitive price tag compared to watches from other big brands.
3. A Clearer Identity
In the past, Tudor could give you the feeling of owning ‘second best’. Its new collection of watches has a clearer identity and is stepping outside the shadow of Rolex. Tudor has its own heritage and is clearly making use of that in a positive way. Now, owning a Tudor will not feel like owning a “Rolex, Jr.”
4. Rolex has its Back
Imagine walking into a Rolex boutique with $4,000 burning a hole in your pocket. In the past, the Rolex salesperson would kindly show you around but really had no way of helping you. Now, that salesperson will be able to redirect you to the Tudor display or to a retailer that offers Tudor watches for sale. Rolex’s sales channels will serve to build more Tudor awareness amongst watch consumers.
5. Marketing Clout
Whereas new brands have to spend much of their budget on marketing, rather than putting the bulk of it into product development, Tudor has been around since 1946 and is fully owned by Rolex, whose marketing budget dwarfs that of every other watch brand. We’ve already noticed a strong presence for Tudor watches in all kinds of media as of 2013.
Agree? Disagree? If you have other thoughts or more reasons, feel free to share them with us.
No Responses to “Fratello Friday: 5 Reasons Why Tudor’s U.S. Comeback Should Succeed”
Tudot watches from the 60’s still sell well over here in the UK so as long as the parent company dont get greedy the new Tudors should sell well and be appreciated. Lets just keep our fingers crossed they dont follow the all too familiar route followed by so many brands in the last 30 years and put their prices up as sales increase.
I strongly agree on all five accounts, But couldn’t wait for my Tudor Pelagos so I bought one while in Portugal. I’ve owned Tudors for years a Tiger Hydro. two date Sub. snowflakes and a non date Sub. snowflake I’ve had wonderful service and great style from my Tudors it’s Tudor time in the U.S..
I have to agree with the above points. As a collector I love the Tudor line but not being able to buy one new in the US has stopped me in the past. I love the difference of Tudor and the fact that it allows the Rolex brand to try things that the general Rolex buyer would not find agreeable. Couple that with the power of marketing and you have a new brand competing in a price point without a lot of variety.
I can’t wait to find out who Tudor has partnered with in the US and I think next years watch has a good chance of being a Tudor!
Tudot watches from the 60’s still sell well over here in the UK so as long as the parent company dont get greedy the new Tudors should sell well and be appreciated. Lets just keep our fingers crossed they dont follow the all too familiar route followed by so many brands in the last 30 years and put their prices up as sales increase.
I strongly agree on all five accounts, But couldn’t wait for my Tudor Pelagos so I bought one while in Portugal. I’ve owned Tudors for years a Tiger Hydro. two date Sub. snowflakes and a non date Sub. snowflake I’ve had wonderful service and great style from my Tudors it’s Tudor time in the U.S..
I have to agree with the above points. As a collector I love the Tudor line but not being able to buy one new in the US has stopped me in the past. I love the difference of Tudor and the fact that it allows the Rolex brand to try things that the general Rolex buyer would not find agreeable. Couple that with the power of marketing and you have a new brand competing in a price point without a lot of variety.
I can’t wait to find out who Tudor has partnered with in the US and I think next years watch has a good chance of being a Tudor!