Baume & Mercier Launches E-Boutique

p150Baume & Mercier has just launched an e-boutique, an online and over-the-phone shopping service, at In addition to the standard online shopping experience, Baume & Mercier seeks to recreate the boutique experience by offering a “white glove” service, in which shoppers can contact a Baume & Mercier expert by phone who can guide them through the buying process. Shoppers will also be able to schedule a VIP appointment at an authorized retailer. The brand’s signature collections, including Linea, Capeland, Classima, and Hampton, are all available in the e-boutique at

“We’re thrilled to offer an engaging experience with our brand by phone. We’ve differentiated ourselves by offering ‘white glove’ service through a team of dedicated professionals. From customized engraving and elegant gift-wrap to private retail appointments, we’re establishing a memorable encounter from start to finish,” says Rudy Chavez, president, Baume & Mercier North America.

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