Audemars Piguet has announced a long-term partnership with Art Basel, taking on a role as global associate partner with a presence at the Art Basel shows in Basel, Miami Beach and Hong Kong. Starting at Art Basel in Hong Kong, May 23-26, 2013, Audemars Piguet will have a dedicated space,the Audemars Piguet Lounge, within the show’s exclusive Collectors Lounge.
In the new space, Audemars Piguet will present a selection of its historic and contemporary timepieces, including highlights from the brand’s 2012 global touring exhibition, “From Avant-garde to Icon,” which celebrated the 40th anniversary of Audemars Piguet’s Royal Oak model. This installation, which includes a watchmaker’s bench, will be set against a backdrop of images of the Vallée de Joux taken by British photographer Dan Holdsworth. .
Commenting on the new partnership, Audemars Piguet CEO François-Henry Bennahmias said, “We are delighted to start this partnership with Art Basel, the world’s premier art show for modern and contemporary works. The story of Audemars Piguet is in particular one in which art and craft are closely intertwined. We look forward to forging closer ties with the world of contemporary art and to developing a fruitful long-term collaboration with Art Basel.”
Following Art Basel in Hong Kong, Audemars Piguet will be part of Art Basel’s upcoming shows in Basel, Switzerland, June 13-16, and in Miami Beach, December 5-8, 2013.