Breitling has already had a big year of partnerships, launching special-edition timepieces in cooperation with Norton Motorcycles, the Ocean Conservancy, and its longtime automotive partner, Bentley Motors. The Swiss brand’s latest collaboration, with the Ironman Triathlon series of endurance sporting events, was announced last week, along with the launch of the first timepiece developed for the partnership, the Superocean Ironman Limited Edition.
The Breitling Superocean 44 Automatic Ironman Limited Edition is built and designed in the “ocean pilot” style of the Superocean 44 Special series, which combines classical aviation-watch DNA with traditional divers’ watch elements. The watch has a 44-mm stainless steel case and a ratcheted, unidirectional rotating bezel made of scratch-resistant ceramic. Also in black is the dial, which features the red-and-white Ironman logo prominently at 3 o’clock. The case is fitted with a twin-gasket screw-locked crown, which helps guarantee the watch’s water-resistance to an impressive 1,000-meter (3,300-foot), depth.
The dial has extra-large hour markers and numerals coated with Super-LumiNova, along with the inverted triangle marker at 12 o’clock on the bezel’s dive scale. Hours and minutes are tracked the large, baton-shaped hour and minute hands and seconds by a red-tipped hand with a small luminescent triangle that echoes the color of the Ironman logo and of the red rubber strap, in Breitling’s “Diver Pro III” style. The date appears in a window at 3 o’clock. The curved sapphire crystal over the dial has a glareproof treatment on both its surfaces.
The movement — which ticks under a solid caseback engraved with an Ironman logo and the watch’s limited edition number, out of 300 pieces — is the automatic Breitling Caliber 17, which uses the tried-and-true ETA 2824-2 as a base. Like all Breitling calibers (in-house or otherwise, including its quartz movements), it has been COSC-certified as a chronometer. It is equipped with 25 jewels, a high frequency of 28,800 vph, and a power reserve of 42 hours.
The watch, priced at $3,950, will be sold exclusively on Breitling’s e-commerce channel, in selected Breitling boutiques, and on site at the Ironman 70.3 World Championship in Nice and Ironman World Championship in Kailua-Kona, both of which will have Breitling — in its new role as Official Luxury Timepiece of Ironman — in attendance.