Timely Treasures: Omega Launches New Ladies’ Models in its De Ville Trésor Collection

Back in 2014, Omega added to its dressy DeVille family with the introduction of the De Ville Trésor, an updated version of a thin, classically elegant gents’ watch originally released in 1949. This year, just in time for the holiday shopping season, Omega introduces three new Trésor models for ladies, making their debut at an all-new pop-up Omega boutique on New York’s Fifth Avenue.

Omega Tresor blue strap white dial - angle
The Omega De Ville Trésor for ladies is available in nine references and two case sizes.

Like the historical Trésor watch, which was outfitted with the ultra-thin, high-precision Omega 30 mm caliber, the nine new watches in the ladies’ Trésor collection are defined by their thinness — just 9.75 mm thick for the 39-mm models, an even slimmer 8.85 mm for the pieces with 36-mm cases. In comparison with the contemporary men’s Trésor, with its 10.6-mm thickness, the ladies’ models achieve an even more elegant, understated, and yes, more feminine profile.

Omega Tresor black strap - black dial - front
Like the original Trésor, the models are notable for their elegantly simple dials and thin cases.

The “treasure” referred to in the original model’s French name was the 30-mm movement inside the slim case. In these modern feminine versions, it could refer to the case’s 39 diamonds — 38 of them in paved in curves along each side and another single one set in the crown. The crown also offers another attractive touch, framing the crown-set diamond: a flower created by five interlocking Omega logos (in other words, the actual Greek letter Omega) and applied in red liquid ceramic. The idea of crafting a flower out of Omega logos seems in retrospect so perfect that I’m surprised no one’s though of it until now.

Omega Tresor blue strap white dial - diamonds
The cases are adorned with 39 diamonds, 38 set into the curving sides and one set into the crown.
Omega Tresor gold - crown CU
The red liquid enamel flower motif on the crown is composed of five intertwined Omega logos.

The dial differs from that of its male counterpart, which had applied indices as hour markers, with its use of thin, stylized Roman numerals — transferred on the lacquered black and white dials, embossed on the lacquered opaline silver ones — that vary oh-so-subtly in size so as to achieve a balanced look with the Omega logo at 12 o’clock. The other major difference in the ladies’ Tresor is that it uses a Swiss quartz movement, the Omega Caliber 4061, rather than the mechanical, co-axial movement used in the men’s watch — a decision surely made to achieve both the watches’ exceptional thinness and their relatively reasonable price point (prices range from $4,500 to $8,600).

Omega Tresor - gold - caseback
The mirrored caseback can serve as a useful accessory.

The caseback features a mirrored center overlaid with the special decorative pattern that Omega created for its “Time for Her” ad campaign, which includes the marketing for the new Trésor watches. The cases are in either stainless steel or 18k Sedna gold, a proprietary alloy also used for the men’s Trésor. Developed in-house by the Swatch Group, Omega’s parent company, Sedna gold blends 75 percent gold with precise portions of copper and palladium for an uncommonly long-lasting reddish hue. Dial colors, some of which are shown here, include black, taupe brown, white, blue, opaline silver, and mother-of-pearl, and strap options include black or blue fabric and gray leather.

The ladies’ Omega De Ville Trésor collection will be featured at Omega’s “Time for Her” pop-up boutique at 711 Fifth Avenue in New York City — a space that Gotham’s watch shoppers may remember as the previous Breguet boutique — which is right next door to the main Omega boutique and lavishly redone to showcase Omega’s ladies’ collections exclusively, including a historical exhibit of vintage Omega ladies’ watches from its century-plus of making timepieces for women. The pop-up boutique will be open from now through March 2018.

OMEGA Her TIme Pop-Up Boutique - exterior
The Omega Time for Her pop-up boutique (exterior above) is devoted to the brand’s ladies’ watches, and includes a historical exhibit (below).
OMEGA Her TIme Pop-Up Boutique - historical exhibit
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