We’ve arrived in Geneva for SIHH 2010 and our first stop Sunday night was an event hosted by Zenith’s new CEO Jean-Frédéric Dufour at the Hotel Kempinski to introduce their new line. The room was packed, and Jean-Claude Biver stopped by to lend his support. The featured model is the Elite 681 Ultra Thin.
Though we have been in Geneva only a few hours, it is evident that the trend toward restrained, classic styles started in 2009 carries over to his year, and Zenith’s new model follows that mantra. It features a new ultra-thin 40mm-diameter case housing the extra-slim (3.81mm) Elite 681 self-winding caliber, beating at 28,800 vibrations per hour (4 Hz) and providing a 50-hour power reserve.
The case comes in a choice of 18-carat rose gold or stainless steel, while the sapphire crystal exhibition back provides a view of the movement with its tungsten oscillating weight adorned with Côtes de Genève.
The domed sapphire crystal has anti-reflective coating on both sides providing a better view of the the faceted hour-markers, sword-shaped hour and minutes hands as well as small seconds at 9 o’clock. This restrained dial is available in silver, black, slate-gray sunray or white-lacquered versions, as well as three limited editions (brown sunray, silver sunray with diamond hour-markers and black sunray with diamond hour-markers).