Watches from Germany’s MeisterSinger are well known for their unorthodox manner of keeping time, and this fall the brand strives to change our view of time once more with its Urban Day Date “Edition Today” limited-edition watch. The new model brings updates the Urban collection’s “metropolitan” case design with a new dial format, which centers upon a newly introduced day window, which displays the word “today” in seven different languages. While this might seem like a radical change in how we keep time, it’s very “Meistersinger,” which is known for eschewing tradition by centering its brand identity around the lack of independent seconds and minute hands on dials in favor of a single, 12-hour counter.
The new model’s 40-mm polished steel case has sharp, angular lugs, a simple signed crown, and a slim rounded bezel securing the sapphire crystal. Water-resistant to 50 meters, the case is secured to the wrist with a brown, vintage-inspired leather strap accented with hand-sewn seams and attached via a steel buckle.
On the dial, a matte black background plays host to the unusual configuration. On the outer edges are a combined minute and hour ring, accented at each hour with bold Arabic numerals in white. Deeper in on the face are more lines indicating the hour positions, while a grass-green day disk resides towards the 12 o’clock position. However, rather than indicating the traditional Monday-to-Sunday date reading, this disk only reads “today,” but does so successively in English, German, French, Dutch, Spanish, Italian, and Esperanto: “TODAY”, “HEUTE”, “AUJOURD’HUI”, “VANDAAG”, “HOY”, “OGGI”, and “HODIAU.” The practical usefulness of this is rather limited — unless you begin to personally associate each language’s “today” as corresponding to a different actual day, of the week — but the symbolic purpose is clear: encouraging the wearer to focus on the here and now, and that nothing is more important than the perpetual “today.”
The final details on the dial are found on and within an inner circle that divides the dial into two sectors. At 6 o’clock is a metal-outlined red date window on its edge, while the MeisterSinger logo and a lowercase “urban” are found in parallel on the top and bottom of the face, respectively. Making its way over the dial, and indicating the passing of twelve hours each for AM and PM, is a single red-tipped pointer of the type that has been MeisterSinger’s signature element since its founding.
Powering the Day Date model is the Miyota 8285, an automatic caliber capable of a 42-our power reserve, which beats at 21,600 vph and holds 21 jewels to assist in the proper functioning of its shock-resistant mechanics. The simple and rather straightforward movement is visible via a small sapphire exhibition caseback, with its radially polished rotor reading “MeisterSinger” in yellow.
The MeisterSinger Urban Day Date “Edition Today” will be limited to only 100 editions, likely due to the novelty of its function. Whether or not the market will be receptive to its unique design remains to be seen, but the watch stands as yet another example of MeisterSinger’s inventive and unconventional approach to timekeeping. The models are available now via MeisterSinger authorized dealers for 1,100 euros (or a little over $1,305).
To learn more about MeisterSinger watches, you can visit the brand’s website, here.