Close-Up: The New Bremont America’s Cup Collection

British watch brand Bremont — which already this year began a partnership with Jaguar cars and had prominent placement in the big-budget spy thriller Kingsman — has pulled off perhaps its biggest coup yet, announcing last week that it has been appointed as Official Timing Partner to both the 35th America’s Cup and the defending Cup champion, the Oracle Team USA. As with the Jaguar and Kingsman partnerships, the brand, founded by siblings Nick and Giles English, has also introduced an all-new collection of Bremont watches to commemorate the milestone. Here’s what you should know about them (the watches, not the English brothers, though they are also very interesting)…

Bremont America's Cup watch collection

The Bremont America’s Cup collection is made up of two new watches, a simple three-hand-with-date and a bicompax chronograph. Both have 43-mm cases (constructed in Bremont’s signature “Trip-Tick” style) with chronometer-rated movements and maritime-inspired blued steel hands over ivory white opaline dials. Both dials are decorated with an embossed pattern that echoes the shape of the “Auld Mug” trophy awarded to the America’s Cup winner — the oldest trophy in international sports.

The Bremont AC-1 ($4,695) is based on Bremont’s existing Solo model but also incorporates design cues from a J-Class yacht. It is Bremont’s first watch from the Solo series with a polished steel case. The embossed trophy motif subtly covers the expanse of the ivory dial, which features elegant Arabic numerals and a date window at 6 o’clock. The automatic movement (Caliber BE-36AE), which has a 38-hour power reserve and features Bremont’s anti-shock mount and skeletonized rotor, is visible through a sapphire caseback.


Another popular Bremont watch model, the ALTI-C, provides the platform for the Bremont AC II ($19,095). This sport-luxury chronograph watch sports an ETA Valjoux 7750-BI AC movement inside a polished rose gold case. The watch has a central sweep hand for the chronograph seconds, a date window at 6 o’clock, a 30-minute chronograph counter subdial at 3 o’clock, and a small seconds subdial at 9 o’clock. The Auld Mug pattern is used more sparingly here, appearing only in the two subdials. As with the AC I, we also find a clear caseback with a view of the COSC-certified movement, which has a 42-hour power reserve and a speedy frequency of 28,800 vph. Both America’s Cup editions are made in Bremont’s atelier in London, earning them the “London” designation on the dial.


The sportier watches created for the defending America’s Cup champs (watch industry followers may recall that the team was formerly partnered with another watch brand, TAG Heuer) also comprise two new models, one a three-hand, the other a GMT, both based on Bremont’s Supermarine line of dive watches. The 43-mm stainless steel cases are equipped with unidirectional rotating bezels made of sapphire, helium-release valves at 2 o’clock, and solid casebacks engraved with the Oracle USA logo.

The Bremont Oracle I ($5,595), like the AC I is powered by the automatic, COSC-certified BE-36AE movement, with hours, minutes, central seconds, and a date display, here located at 3 o’clock. The off-white dial has applied hour numerals and indices, a red seconds hand and red-tipped minutes hand, and an Oracle Team USA emblem above the 6 o’clock position.


The Oracle II ($6,195), equipped with the automatic BE-93-2AE chronometer movement, adds a GMT indicator to the Oracle I’s functions and features a varnished matte black dial. The red central seconds hand is joined by a yellow-tipped 24-hour GMT hand, which indicates a second time zone on a 24-hour scale. Both Oracle watches have Super-LumiNova coating on the indices and hands and an antimagnetic Faraday cage inside the cases to protect the movement. Both are offered with red rubber or black kevlar-style strap with steel pin buckles.


With the launch of the partnership, Bremont becomes the first British official timing partner to the America’s Cup since 1851. And the brand has chosen an apropos year for its new role: this year’s America’s Cup World Series, which begins in July 2015, will kick off in Portsmouth, England. The finals will take place in Bermuda in 2017. Bremont introduced the watches at a launch event for its New York City boutique, in which visitors also were able to see and take pictures withe the actual America’s Cup trophy. Below you’ll find some photos taken by WatchTime’s Rob Velasquez at the event.

Bremont watch with America's Cup
Bremont America's Cup watch - Champagne
America's Cup Trophy at Bremont boutique
Bremont America's Cup watches on tray
Bremont AC-1 - Dial CU
Bremont AC-I - glove
Bremont's Giles English
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  1. Redmac

    And Bermont could have flown lunar surface artifacts from Apollo 15 for an Apollo 15 anniversary watch. Too bad they won’t respond to my email.

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