The watch enthusiast website Worn & Wound, which has hosted its Windup Watch Fair in New York and San Francisco for the past several years, will be bringing the popular collectors’ event to an all-digital platform in 2020.
Taking place over 12 days starting this Saturday, November 14, the Virtual Windup Watch Fair will take over Worn & Wound with daily product releases, video interviews, podcasts, and more. The content will also be hosted on a dedicated Windup micro-site that will serve as a home to videos, podcasts, and product announcements launched via the Windup Watch Fair. Throughout the Virtual Fair will be several new product launches, video interviews with participating watch brands accompanied by hands-on footage of their latest releases, behind-the-scenes looks at the watchmaking process, and much more.
Oris returns as the Windup’s Lead Sponsor, fresh off the announcement of its new Caliber 400 movement; CEO Rolf Stüder is among the watch world VIPs who sat for a sit-down interview and presentation. Additional sponsors include Hamilton, Christopher Ward, Seiko, Zodiac, Brew Watch Co., and Bespoke Watch Projects, all of whom contribute video interviews and presentations of their latest products. Visit the event website for a full list of participating brands and a full event schedule.
The Fair, which runs through November 25, will also include Worn & Wound’s first-ever group prize giveaway, compiled with 20 of the participating Windup brands. The giveaway will run throughout the Fair, and will include popular watches from Brew, Christopher Ward, Stowa, Formex, and Zodiac. Also, during the 12-day event, all purchases from the Windup Watch Shop will be eligible for double points through Worn & Wound’s loyalty program. Instead of earning 5 points for every $1 spent, customers will earn 10 points, with 5,000 points equivalent to $50 off the next order.
“A few months ago, we came together as a team and thought about what we wanted a ‘Virtual’ Windup to look and feel like,” stated Worn & Wound co-founder Blake Malin. “We asked ourselves, ‘What do the brands want? What do our readers want? What’s going to make the best event for everyone?’ We came to the conclusion that, at the end of the day, the Windup Watch Fair is all about great products. It’s about seeing a watch for the first time in person that you’ve only seen online. It’s about hearing directly from the brand owners and representatives what went into their latest release. It’s about getting our readers in front of the products you love.”
Click here to visit the Windup micro-site and join the fun.
