Hublot and Alinghi announced yesterday that Hublot has committed to support Alinghi’s campaign in the 33rd America’s Cup. Hublot CEO Jean-Claude Biver (photo right) joined Alinghi team president Ernesto Bertarelli at Alinghi’s training base in Genoa, Italy for the announcement. Alinghi will defend against the challenger, Larry Ellison’s BMW Oracle yacht, in the waters off Ras al-Khaimah, UAE, beginning on February 8, 2010.
Hublot has always had close links with the world of yachting – through its name, which means ‘porthole’ in French, through its partnerships with prestigious sailing clubs such as Yacht Club Monaco and Real Club Nautico de Palma, and through sponsorship deals with numerous races and yachts. Jean-Claude Biver is thrilled with the new partnership: “We had the chance to admire the yacht as it left the yard, and when it first took to the water on Lake Geneva. It is a magnificent boat and it represents the essence of Swiss expertise, with nearly 200 Swiss companies having worked on it. The “Swiss Made” label has never been more appropriate! The Swiss people – myself included – have shown no hesitation in displaying their admiration for Team Alinghi, and I am even more proud that we are the first brand to become one of the main sponsors of this incredible adventure. I am delighted to be able to help Switzerland win the Cup once more, this time against the USA.”
Hublot will produce a limited edition watch in the Alinghi colors, made from materials similar to those used in the construction of the yacht itself.